Swot Analysis of Bisleri Essay Example

Swot Analysis of Bisleri Essay SWOT Analysis of Bisleri 1. Strength:- The strength of Bisleri are as follows:- a. Pioneer of packaged drinking water:- Bisleri is the pioneer of the packaged drinking water segment, so whenever one refers to the packaged drinking water the first name that comes is mind is of Bisleri. So popularity of Bisleri in packaged drinking water segment is very high as it is the pioneer of the packaged drinking water. Eg:- whenever a customer wants to buy an packaged drinking water the first name that comes to his mind is of Bisleri , bisleri has became an generic name for packaged drinking water. b. Innovation of the PET bottles:- Bisleri company was the first to launch the PET water which has better water transparency and the sparkling clear water was made visible to the customers via this bottles, the sales of Bisleri boost after they innovated the PET bottles. c. Main Focus on Mineral water segment:- After the company sold its coldrinks brands to Coca-Cola in 1993 for 400 crores the entire focus of the company was only on the packaged drinking water segment , as a result the number of new products were launched by the company in packaged drinking water segment that boost up its sales. . Bisleri have high water quality standard:- About 6 steps are involved in the complete purification of the mineral water at the Bisleri, so the quality standard of the Bisleri water is very high. e. Building of trust among the people regarding bisleri due to its high quality:- Bisleri was the pioneer of the packaged drinking water segment, they have been able to sustain for such long time in th e market only because of the trust they have been able to build in the minds of the customer by providing high quality water. . Vast Distribution System:- Bisleri have an vast distribution system through which they have been able to provide bisleri bottles in each and every corner of India. Bisleri have been able to reach rural areas of India also where the purity of water is the main problem among the peoples of rural areas. g. Better Understanding of the Customer needs:- Bisleri have launch wide range of products like 500ml bottle, 1. 2 litre bottle, 20 litre water cans by studying the various different needs of the customers. We will write a custom essay sample on Swot Analysis of Bisleri specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Swot Analysis of Bisleri specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Swot Analysis of Bisleri specifically for you FOR ONLY $16.38 $13.9/page Hire Writer They have launch small bottles that is helpful for the travelling peoples, large cans for household purposes. Better understanding of the customer needs is very important for any company to sustain in the market, and is also helps the company to increase its sales. h. Increasing popularity of Bisleri in mineral water segment:- As bisleri was the pioneer of the packaged drinking water so it is the most popular in that segment and it is on every customer tongue whenever mineral water segment is been considered. The popularity of bisleri is increasing day by day and so are its profit margins. Small pack along with its bulk packs are most popular in the packaged drinking water segment. i. Unique Design to stop piracy:- Bisleri have launched unique break away seal bottle caps that are unique in it kinds and cannot be imitated. By launching such caps the company has been able to control the piracy of the bisleri bottles. 2. Weaknesses:- Weaknesses of Bisleri are as follows:- a. Faulty Reuse of the packaged drinking bottles:- After the mineral water bottle is consumed by the customer , the used bottles are been used by other peoples that fill it with water of low quality and sell it again in the market. b. Lack of Proper strategy for the use of used bottles:- Bisleri lacks an good strategy that will help them in proper use of the used bottles by the customer i. e Recycling. Proper recycling strategy will help them to cut down the cost of production of the PET bottles and will also help them to control the piracy done through used bottles. c. Low profit margin to the dealers:- In order to sustain in the growing competitive market of the packaged drinking water segment , Bisleri is trying to provide its bottle at comparative lower rate that reduces its profit which ultimately reduced the dealer margins, so many dealers are not keeping bisleri in many areas due to low profit margins. d. Faulty Packaging Accident in 2000:- BIS cancels Bisleri’s license of a water bottling in Delhi since some of the bottles did not carry ISI label, that affected the reputation of the company. e. Fault in Production:- The most hiped production fault of bisleri occurred in 2002 when an insect was found in one of the Bisleri Bottles, that accident affected the trust of bisleri among the customers . f. Unable to meet the demands:- As the distribution policy of Bisleri is not up to the mark , it is unable to meet the demands in particular areas of the country like south nd eastern part of India. 3. Opportunities:- Opportunities in front of Bisleri are as follows:- 1. Growing market in the packaged drinking water segment:- The market of the packaged drinking water is increasing at higher rate as the packaged water is able to provide purified water which is portable and is available in all parts of the country. Market for the packaged drinking water is increasing every year that is at tracting many more companies towards this segment. 2. Bisleri can utilize its brand name for increasing sales:- As bisleri has pioneered the packaged drinking water segment , it has became an generic term for mineral water. Bisleri can make use of its popularity to increase its sales in such an growing market of the packaged drinking water segment. 3. Expansion in Europe and America:- Bisleri have made plans to venture out in Europe and America to sell bottled water, this will help bisleri to create an international brand image. 4. Launch of New products depending on its brand name:- Bisleri can launch new products depending on its established brand name in the market, like launching high price premium bottles with different packaging that will give tough competition to established players in premium packaged water segment. 4. Threat:- 1. Attraction of other companies in the packaged drinking water segment:- As the market of packaged drinking water is increasing year by year, this is attracting various other players to enter in the market of packaged drinking water. If more players enter in this market the profit margin of bisleri will definitely be affected. 2. Availability of cheap water purifiers in the market:- The water purifiers are now made available to the customers at lower prices which is now attracting the customers of the bulk segment of Bisleri. 3. Piracy:- Despite of the launch of tamper-proof and tamper-evident seal the company is not able to control the piracy of the bottles which is taking place through the used bottles of bisleri. Due to improper recycling strategy the used bottles of bisleri are pirated at an higher rate by the local manufactures. 4. Competition from establishes players like Pepsi and Coca-Cola:- Bisleri biggest threat are the established players like Pepsi and Coca-Cola which have vast distribution network as compared to Bisleri. Due to distribution problems bisleri is not able to meet the demands in particular areas of the country which is diverting the minds of the customer to various other brands which have stronger distribution networks and the local manufactures. . Decreasing Ground Water level:- The ground water level is decreasing year by year due to extensive drilling done , as bisleri requires approx 3 litres of ground water to produce 1 litre of its mineral water. Decreasing water level is also one of the major threat to the packaged drinking water company. New Product that should be launched by Bisleri:- According to me Bisleri should launch its products in the energy drink segmen t. There are not many players of energy drink in India, the major energy drink player in Indian is XXX energy drink. As Bisleri is the most popular packaged drinking water brand , it should utilize its brand name in launching the energy drink which contains mainly glucose and should have and Indian touch for the Indian market like the â€Å"Nimbu-paani† flavor. Brand name along with the Indian touch and high amount of Glucose are the factors that will help Bisleri to achieve high sales and profit in this sector of energy drink. As there are not many players in the energy drink market it is simple for Bisleri to utilize its brand name to establish its position in the energy drink market.

Conventions of Academic Writing Essays

Conventions of Academic Writing Essays Conventions of Academic Writing Paper Conventions of Academic Writing Paper Writing Research Papers, A Complete Guide. 2010 Thirteenth Edition (3-8)

The Amazing Staying Power of the American Secretary

The Amazing Staying Power of the American Secretary The world is a very different place than it was nearly three-quarters of a century ago. From the cars we drive to the way we communicate, the landscape is completely changed. Well, not completely. One thing that remains the same? According to data from the U.S. Census, the most common job for women was secretary in 1950, and remains so today. Many of these jobs include data entry specialist jobs. Lets take a closer look at this phenomenon.A Look at the NumbersAccording to the U.S. Census Datas most recent American Community Survey Equal Employment Opportunity Tabulation, 3.8 million women were employed as secretaries and administrative assistants during the 2006-2010 period. This accounts for a whopping 97 percent of the near four million secretaries currently working the U.S., according the Bureau of Labor Statistics.According to further Census data, cashiers claimed the number two spot for working women with 2.8 million women holding cashier positions around the country, while 2.7 million women elementary school and middle school teachers rounded out the top three.This doesnt mean that the job market hasnt changed for women in other ways, however. The Census data reveals significant increases in women veterinarians, physicians and surgeons, and dentists. In other words, while the times in some ways have stayed the same, they are also in the immortal words of Bob Dylan a-changin.The 21st Century SecretaryIn 1950, the Census defined the category as stenographers, typists or secretaries, Today, the category comprises secretaries and administrative assistants. While the nature of the tasks may have evolved, the overall job description remains the same: to perform routine clerical and administrative tasks.And despite ongoing predictions that secretaries will be made obsolete by technology, the fact remains that they are an essential part of the American economy. In fact, secretary and administrative positions are available in nearly every industry from the fina ncial sector and legal offices to schools, hospitals and the government. Growth is expected to remain consistent with the national average around 12 percent over the next decade or so. A large factor in this growth? The aging out due to retirement of a large portion of the workplace.One of the reasons secretary jobs remain popular is that they dont typically require a college degree, and can be learned on the job over the course of a few weeks or months, depending on the industry. However, as success in the workplace increasingly necessitate the acquisition of technological skills, aspiring secretaries with computer skills in addition to basic office skills will be in greater demand.Secretaries with certain specialized skill sets are also well-positioned for career growth, while others may see less interest in the years ahead. For example, while jobs for medical secretaries are expected to grow by a whopping 36 percent between 2012 and 2022 due to changes in the healthcare system, jobs for legal secretaries are expect to decline due to the rise of paralegals.Another reason secretary and administrative assistant jobs remain popular? Theres plenty of room for growth. While the average median pay is $35,330, it rises as high as $47,500 with top earners making nearly $60,000. Many of these are executive level assistants with advanced training and experience.Looking to join the ranks of secretaries the backbone of many American offices for the past 65 years? If so, basic office, computer, and English grammar schools are required. Many of these skills can be acquired at community colleges and technical schools. Additionally, the International Association of Administrative Professionals Certified Administrative Professional (CAP) certification further demonstrates initiative and competency to potential employers.From The Beverly Hillbillies Miss Hathaway to The Offices Pam Halpert nà ©e Beesley, the American secretary is not only an major part of popular culture, but also of the real world existence of many women and the workplaces which depend on them. Wondering whether a secretary or administrative job is right for you and/or what positions are out there? Visit TheJobNetwork to find a match from hundreds of job sites.

Consumer behaviour Essay Example | Topics and Well Written Essays - 1750 words

Consumer behaviour - Essay Example The recent and contemporary marketing concept brings into limelight the piece of information that with the fulfillment of the needs and wants of the target market or the customers, the organization is more likely to accomplish and achieve their goals and objectives. Furthermore, with the contentment of the customers in a more effective and persuasive manner than that of the competitors, the enterprise would get an edge over their competitors (Hoyer & Macinnis, pp. 16-20, 2009). One of the important elements of marketing that facilitates the organization in acquainting and understanding the buying patterns of the products and services of the customers. Many of the important questions that includes when, why, how and where people have a tendency to buy a particular product or service come under the analysis and examination in consumer behavior. Furthermore, the study of consumer behavior will assist the businesses and organizations not only to attract new customers, but will also support in retaining the old and current customers that will eventually lead the organization to survive and sustain in the distant future. (Silk &  Harvard Business School, pp. 47-53, 2006). In addition, the study of consumer behavior also helps and endeavors to comprehend and identify the factors on which the decisions of the customers depend and rely on made either on individual basis or in groups. Therefore, it is considerably an imperative and vital feature of marketing manage ment segment. According to the definition, consumer behavior is â€Å"The totality of consumers’ decision with respect to the acquisition, consumption, and disposition of goods, services, activities, experiences, people, and ideas by (human)decision-making units (over time)† (Hoyer &  Macinnis, pp.3, 2009) Data resulting from the demography such as age, gender, income, education, behavioral temperament are they key distinctive and distinguishing characteristics used in the research of consumer behavior. Moreover, how the families, friends, reference groups, culture, and community play a dominant and persuasive role are also the principal and prime attributes in the studies and evaluations of consumer behavior. As the study of the buying pattern of the customers is a multifaceted and complex process where numerous aspects influence and affects the pattern, therefore, huge amount of money and a lot of time comes under spending and consumption by the enterprises and the ir marketing departments (East &  Wright & Vanhuele, pp. 3-10, 2008). Thus, this practice comes under performance in order to identify and distinguish the causes of the decisions on which the consumers make their purchasing of a particular product or service. Interests, actions and behaviors, like and dislikes, perceptions, beliefs, and communication and dealing with

Benefits and Cons of Home Schooling Research Paper

Benefits and Cons of Home Schooling - Research Paper Example These tend to find it very difficult to cope in a working environment, and some even have problems getting employment because they do not have the necessary skills to do the jobs which they aspire to. To combat this, many parents are finding it worthwhile to teach their children themselves, and this has made home schooling very popular with a growth rate of ten to fifteen percent every year. Statistics show that home schooled children tend to do better than those in public schools, but despite this there have also been arguments against it with some saying that education is not all about getting good grades but also about learning social skills, which, as many feel, these children do not have (Wolfe). In this paper, we shall discuss the pros and cons of home schooling, and at the end of it we shall determine whether it is the best way of educating children. One of the benefits of home schooling is the fact that the students are able to study whatever topics or subjects they want and for as long as they want while also covering what can be considered to be basic knowledge (Ryan). This helps a lot when determining their areas of interest and what field they would like to specialize in as the focus of their further education. Since this is determined early, home schooled students tend to work towards their life goals at an earlier age, and it is a common thing for them to be done with their education much earlier than their colleagues in public schools are. Not only are they able to comprehend better what they are taught, but the idea that they are being allowed to do the subject that they want to do acts as a motivator for them to work even harder. The basic education of a home schooled student can be completed between the ages of six and ten according to their ability. This ensures that they have all the time they need to concentrate on their subjects of interest until are well versed in them or when they are ready to do other subjects that have caught their int erest. Educational freedom gives the student enough time not only to study what they wish at a specific time but also helps in their mental and academic development as there is no pressure to do those subjects they do not want to do in a hurry. Home schooling allows for the physical freedom not only of the students involved but also of their parents as well because their lives no longer revolve around school hours but are determined by the amount of school work which has been set for the students for a particular day. After being withdrawn from the public school system, it is a very normal situation for students to suffer from shock, but after the initial shock is gone, subsequently these students experience a new sense of freedom, which they never experienced while they were in the school system. They not only get to have more free time on their hands because home schooling is not as rigorous as the public schooling, but they also get to spend more time with their families, which i s a very aspect. This helps to promote better understanding between the parents and their children and is an advantage over many students in the public school system. Those in the school system tend to have less freedom of movement because they have to work for long hours every day, and when they come home, they always have homework to do,

Waste Management Strategies Essay Example for Free

Waste Management Strategies Essay Waste Management is the process of disposing, managing and monitoring of our waste materials. These important steps help us to reduce or eliminate the effects it has on our health and the environment. By practicing waste management we are observing our consumption of resources and working to reduce the hazardous waste used. These practices can provide enormous change in our lives and give hope to future generations. We need to promote and implement resourceful recovery practices. These are recycling, composting, energy initiatives and recovery, waste prevention and many more. The key component is to encourage improvements in our environmental efficiencies which will eliminate waste. Managing waste is an important undertaking that will bring back the necessary balance in our environment. Most of our waste materials have actually been caused by our daily human activity. Some example would be the disposal of our waste in landfills or when we burn waste in incinerators. These options, we have found, created further environmental problems. These results would be the wind scattering the trash which then landed in our waterways and ecosystems. Even toxic liquids would leak through the landfill absorbing the additional harmful substances and polluting the environment. Ultimately, all the waste materials create serious hazardous effects on our environment which we have had to implement better ways. Well, we do have options, capabilities and yes, some limitation with the various types of wastes management available. We seriously must take better care to protect our health, lives, and the environment. Steps to promote recycling and reusing have been a popular method to manage our waste. Other disposable options have been on the rise in usage. High on the list are composting, open burning, well monitored incineration, rendering, and   other treatment and disposals methods. Reusing and recycling still remains the most popular waste management practice. It certainly helps in the protection of the environment and the added value is the saving of our resources and promoting a cleaner world. Read more: Proper Waste Management in the Philippines Prior to World War II, we lived in a world where we used and reused our materials. In the past, we placed much emphasis and value on our resources, tools and materials. It was the norm to return, reuse and recycle materials. It was the norm, necessary and only way to live. But, with the rebuilding of our world came new ideas and new ways to provide resources to our businesses, households and communities. Many found that the quicker and more convenient way to consume products, materials and substances became increasingly popular and available to all. So, the start of using cans and replacing glass bottles had been implemented because of less costs and convenience. Regrettably, along with the returnable deposits declined came the waste problems. Even though companies found the easiness of using cans helped boost their sales in the beverage industry they could not ignore the negative effects of waste. By 1960, approximately half the beers were distributed and sold in cans but soft drinks were still sold in refillable glass bottles. Gradually the shift from refillable soft drink in a bottle was the way of the past. The use of cans now caught on with the beverage industry. Sadly, this resulted in can being littered throughout the communities and lead to the serious waste problem. Yes, businesses profited from the change. The success was far too good even when the environmentalists with proposing a bottle bills law could not reverse the new trend. This law stated a mandatory refundable deposit on beer and soft drink containers to encourage returns. This bottle bill law required a minimum refundable deposit to insure more recycling or reuse of materials to protect our recourses. The system was known as the deposit refund system which remains today. The beverage industry did support this bill but wanted a guarantee of the return of their glass bottles to be washed, refilled, and resold for reproduction. This would help to reduce beverage containers being litter and ultimately conserve our precious natural resources. It would help to reduce the amount of solid  waste going into landfills and promote recycling. But, quite frankly, it really hasn’t affected overall change because many other industries have created so much waste and have not followed in the footsteps to recycle. We do have more work ahead to remodel the habits and behavior of our world. The deposit laws for container have been a tremendous success. These initiatives which New York has implemented have created a cleaner and healthier environment. The Environmental Protection Agency funding was estimated to increase to approximately just under $20 million. This will guarantee proceeds to strengthen their ability to enforce the requirements to sell only containers with deposits paid on them. The returnable container act will reduce roadside litter, recycle billions of containers at no cost to government, save over 50 billion barrels in oil, and eliminate hundreds of millions in greenhouse gases a year. By recycling our beverage cans and bottles we can save energy and protect our environment. It has been noted that recycling aluminum cans saves nearly all of the energy required to make them. Also, recycling beverage containers will greatly reduce the litter and lessens the burden on landfills. We have learned to reduce energy and raw materials consumption means the reduction in pollution. We know that pollution has been the cause of acid rain, smog, mercury-poisoning in lakes, rivers and stream, and ultimately global warming world-wide. So, to protect our environment we need to implement and encourage ways of healthy more effective, harmonious, product living styles. Some do find that those measure are unnecessary and in effective. We do know that recycling containers with a deposit amount can increase the rates from 75% to 95% but these containers only account for 5% of our waste stream. The value placed on incentives for containers encourages recycling but the deposit system cost more than the drop off curb side program. The individual finds collecting and depositing containers easier then businesses who find it problematic and burdensome on their storage and transportation expenses. Those who support the container laws find that it does reduce litter but those who disagree believe that a comprehensive litter control  program would be more efficient and effective. The opposition confirms that only 8.5% of general litter is actually beverage containers. Since the bottle bill has been an overwhelming success then to include other non-carbonated drinks would be a good idea. It certainly shows that it takes the same amount of time, money and energy to include other drinks. We have seen additional litter from these non-carbonated drink containers. We have the statistics showing the increased recycling due to the beverage container laws. Yes, the responsibility to provide these programs sits with these non-carbonated drinks. Forcing these laws would be touchy politically but encouraging them would be worth it. Even though some would agree that the price of the non-carbonated drinks would increase due to the added responsibility dealing with these recycling programs. But those who were opposed to the law would agree with alternative legislation that supports all. In Massachusetts, they are celebrating their 30th anniversary of the bottle bill. From inception, it has been estimated that 35 billion carbonated drink containers have been exchanged through the program. Even the Massachusetts Coalition gave praises on the updates and changed to the bill over the years. It is most definitely agreed that it has contributed to a healthier environment, cleaner and safer communities, and a stronger economy. These programs are an excellent example of corporate responsibility for the beverage companies. They have managed the problems of littering, environmental pollution intern paid to help clean it up. Much research is being done in developing plastic that is degradable. This exciting possibility could be the key to lowering the environmental impact. Plastic is nearly indestructible and is difficult to recycle and hard to breakdown. Bio-plastic is derived from biomass sources that are mixed with oil base materials. The Oxo-bio has great advantages as it has it can degrade completely without living residue but oxygen is required for the process to occur. This can occur on land and in the water and the oxo-bio will not harm other plastics in the recycling system. Oxo-bio does not have a future in the plastic container industry which will bring great value to the fight against environmental pollution. Certainly, addressing the solid waste, overall inclusive deposit container law, recycling and litter issues with a comprehensive approach that will emphasize solutions that are effective and efficient will be much better as a whole. Some key areas to address and promote are education and awareness, efficient and effective solutions, curbside recycling program, balance and equitable treatment in all areas for the waste producers, and finally the administration, implementation and enforcement of these waste management laws. References Australia. Queensland Government. Community Health. Waste Management Why Management Is Important. N.p., 22 Jan. 2008. Web. 19 June 2013. Retrieved from: http://www.health.qld.gov.au/ehworm/waste_management/why_management.asp Nahnson, Jerry A. Encyclopedia Britannica Online. Encyclopedia Britannica Online. Encyclopedia Britannica, n.d. Web. 19 June 2013. Retrieved from: http://www.britannica.com/EBchecked/topic/553362/solid-waste-management Bottle Bill Resource Guide. Bottle Bill Resource Guide. Container Recycling Institute, n.d. Web. 19 June 2013. Retrieved from: http://www.bottlebill.org/ Daily, Steven, ed. Container Deposit Laws (Bottle Bills). Container Deposit Laws (Bottle Bills) (n.d.): n. pag. Container Deposit Laws (Bottle Bills). Web. 19 June 2013. Retrieved from: http://www.lawserver.com/law/articles/container-deposit-laws-bottle-bills History of Deposit / Return Systems or â€Å"Bottle Bills†. State Environmental Resource Center. Wisconsin Office of Defenders of Wi ldlife, n.d. Web. 19 June 2013. Retrieved from: http://www.serconline.org/bottlebill/background.html Hamou, Jamal. Definition of Waste Management. Waste Management. EcoLife A Guide to Green Living, n.d. Web. 19 June 2013. Retrieved from: http://www.ecolife.com/define/waste-management.html United States. Environmental Protection Agency. Waste Management for Homeland Security Incidents. EPA. Environmental Protection Agency, 15 Nov. 2012. Web. 19 June 2013. Retrieved from: http://www.epa.gov/osw/homeland/consid.htm Recycling and Composting. NYS Dept. of Environmental Conservation. N.p., n.d. Web. 19 June 2013. Retrieved from: http://www.dec.ny.gov/chemical/294.html Expand the Bottle Bill Neighborhood Network. N.p., n.d. Web. 19 June 2013. Retrieved from: http://www.longislandnn.org/stewardship/deposit.htm Bottle Bill, The Sequel. The Valley Advocate: News -. N.p., n.d. Web. 19 June 2013. Retrieved from: http://www.valleyadvocate.com/article.cfm?aid=16283 The Future of Plastics Is There a Solutin to This Huge Waste Management Problem? Globe-Net.com. N.p., n.d. Web. 19 June 2013. Retrieved from: http://www.globe-net.com/articles/2013/june/11/the-future-of-plastics-is-there-a-solution-to-this-huge-waste-management-problem/

British parlimentary Reform 1832-1928 :: essays research papers

The unreformed British parliamentary system was undemocratic, it excluded the majority of the population from voting including all women most working class men, many middle class men and all the poor. Its distribution of seats was inadequately representative and excluded important towns. It included rotten boroughs, the occasional sale of seats, corruption, bribery, intimidation, violence and plural voting. The system was dominated by the aristocracy and gentry, and many seats were uncontested. Lang, (1999). The purpose of this essay is to identify the factors that led to the nineteenth century parliamentary reform and go on to assess the impact that the reform made. Around the middle of the nineteenth century an extensive debate took place in Britain on the nature and desirability of ‘democracy.’ Who should be allowed to vote in general elections? Should the franchise be limited, as in the past, to those who had special qualifications, such as the ownership of property, which the rental value had to be at least at least 40 shillings per annum, and those who had an economic stake in the country? Property owners argued that the old system had worked in the past so surely it would continue to do so – and that the wealthy were naturally superior to the poor. Pearce, Stern, (1994). Others believed that the franchise was restricted and haphazard and that the qualifications for voting were outdated and illogical in their view every man had the right to vote, all men had been created equally and therefore all were entitled to a say in the way they were governed. A small but growing number also believed that women should have the vote on precisely the same terms as men. The population of England and Wales doubled between 1801-1851 many parishes began to burst at the seams. Towns like Birmingham, Manchester, Bradford and Leeds were seeing large population increases due to industrial growth. Earl Grey proposed such towns needed representation in the House of Commons, this would lead to large increase in the voting population if the proposal was successful. On the other hand rotten boroughs were parliamentary constituencies that had over the years declined in size, but still had the right to elect members of the House of Commons. Most of the constituencies were under the control and influence of just one man, the patron. As there were only a few individuals with the vote and no fair voting method (secret ballot) which encouraged bribery and corruption as it was easy for potential candidates to buy their way to victory.

Communication and Assessment in Nursing Essay

The structure of this essay is designed to show the importance of relationship centered communication. However it will begin with a brief definition of the essential concepts intrinsic to the topic of therapeutic communication, distinct therapeutic nurse-patient relationship. Thereafter, it will focus on verbal and nonverbal communication, listening, understanding, empathy and important aspects of confidentiality and privacy. IntroJust as chemistry sciences were adopted as the 20th century medical model, patient’s perspective into a relationship-centered communication has been suggested as appropriate for the 21st century. It is the medical dialogue that provides the fundamental vehicle through which the battle of perspectives is waged and the therapeutic relationship is defined (Roter D. 2000). In many regards, the primary challenge to the field is the development of therapeutic communication that will provide a valid representation of the therapeutic relationship (Craven & Hirnle 2000). The purpose of this essay is to explore the implications of therapeutic communications in the nature of the patient-nurse relationship and its expression in routine of medical practice. Therapeutic communication is defined as the face-to-face process of interacting that focuses on advancing the physical and emotional well-being of a patient (http://tpub.com/content/medical ). Communication is an essential process when providing culturally competent nursing care and it must be therapeutic in nature to be effective. It involves the use of techniques such as using silence, offering self, restating, reflecting, and seeking clarification to name a few. Therapeutic communication involves displaying a genuine interest in the person communicating that is demonstrated trough the use of a relaxed and comfortable body posture. Therapeutic communication requires the components of empathy, positive regard, and a positive sense of self (Craven & Hirnle 2000). But no single definition could possibly capture the rich and complex nature  of the relationships between patients and nurses. Each relationship is distinct, because both patient and nurse are distinctive and the way they interact and relate is unique (Parbury 2006). The therapeutic nurse/client relationship stands at the core of health nursing. Through the establishment of this relationship, nurses are ideally suited as therapists to lead clients toward accomplishing their health goals (Parbury 2006). Therapeutic relationships between patients and nurses are formed in the majority of situations. In this type of relationships nurse’s perspective is primarily that the patient is a patient, but there is also recognition and understanding of the patient as the person (Parbury 2006). There are few similarities between the therapeutic relationship and friendship. It’s important to both to have worth, friendliness, trust, care, honesty and respect. Some differences in values and attitudes can hinder both as well as poor communication strategies. A feeling of satisfaction is important to both and also transference (involves clients feelings and acting toward the therapist as they did to other individuals in the past, mother/father for example) can occur in both ( Craven & Hirnle 2000). Let’s look into differences between the therapeutic relationship and friendship. Contract. A contract implicit on exploit is usually negotiated between client and workers and may include payment together they agree on. Limits are set whereas in friendship there is usually no monetary reward or contracts exchanged (Craven & Hirnle 2000). Aims. In helping relationship there are specific goals. Friendship on the other hand, does not usually have agreed upon goals, it’s usually spontaneous. Focus. Helpee’s needs are the focus of attention in the helping relationship- the helper temporally sets aside personal needs. In contrast, friendship usually means that mutual needs are met in sharing way (Beck & Polite 2004). Time. Therapeutic relationship require time that is planned, limited and sometimes scheduled. In addition time is finite and perhaps negotiated by a contract. Time in friendships is mostly spontaneous and tends to have fewer limits (Parbury 2006). Objectivity. Therapeutic relationships require that the helper strives to be objective, and to act in client’s best interests. Objectivity is mostly impossible in friendships due to the fact that self interest is largely paramount (Gladys, Husted and Husted 2001)Acceptance. The helper tries to accept the client in therapeutic relationship thereby is able to understand the behavior of imposing value and judgments. On the other hand friendships usually terminate when differences in values or interests become too great. After actively listening to a patient it is natural for a nurse to respond verbally. The nurse’s initial verbal responses set the direction for further interaction. Because there is a variety of possible ways to respond, nurses must ensure that their verbal responses move the relationship in a desired and intended direction (Parbury 2006). Choice of the response is based on insight into how it may affect the patient, the interaction and the relationship. A nurse who has this insight and awareness is in the best position to respond in the manner that both matches the current situation and realizes the response’s desired intent (Parbury 2006). Nonverbal responses are very important and the ability to recognize and interpret this kind of responses depends upon consistent development of observation skills. As we continue to mature in our role and responsibilities in the healthcare team, both clinical knowledge and understanding of human behavior will also grow (Beck & Polit 2000). Our growth in both knowledge and understanding will contribute to our ability to recognize and interpret many kinds of nonverbal communication. Our sensitivity in listening with our eyes will become as refined as-if not better than-listening with our ears (Roter 2000). Most frequently, the relationship and communication between patient and nurse  begins with an interview, during which the nurse collects pertinent data about the patient (Parbury 2006). The effectiveness of an interview is influenced by both the amount of information and the degree of motivation possessed by the patient (Parbury 2006). Factors that enhance the quality of an interview consist of the participant’s knowledge of the subject under consideration; his patience, temperament, and listening skills; and our attention to both verbal and nonverbal cues. Courtesy, understanding, and nonjudgmental attitudes must be mutual goals of both the interviewee and the interviewer (Roter 2000). Understanding a patient’s experience, that is, viewing the world from patient’s perspective is one of the most essential aspects of interacting and building relationships in nursing (Parbury 2006). In patient-nurse relationship it is the nurse’s responsibility to make mutual understanding easier, which would be the basis of meaningful interaction. Mutual understanding requires time, effort, commitment and skill. It can be challenging for one person to understand and appreciate another person’s reality. Listening and effective attending would give ability to the nurse to develop an understanding of the patient’s experience (Parbury 2006). Effective listening demonstrates open acceptance of the patient, and encourages the patient to interact. Listening to the patient and watching how he listens. Observing how he gives and receives both verbal and nonverbal responses. When nurses listen, just listen, they pay careful attention to what they hear and observe, they focus on what is expressed by the patient and they try to determine what the patient is meaning. Effective listening requires receptivity, sustained concentration and astute observation. The skill of listening is fundamental and crucial to patient-nurse relationship (Ooijen 2000). Listening permeates the entire relationship; if meaningful interpersonal connections are to occur, listening must be engaged in throughout every interaction in therapeutic relationship (Parbury 2006). The skills of clarification are used whenever nurses are uncertain or unsure about what patients are saying. Clarification is often achieved trough the use of probing skills. At times a restatement of what a patient has said is an effective means of clarifying (Parbury 2006). Other times, nurses clarify what a patient has said by sharing how they might feel, think and perceive the situation if they were the patient. Reflecting feelings is useful too, because it conveys the nurse’s recognition of feelings and confirms the existence of emotions. When used to collect information, therapeutic communication requires a great deal of sensitivity as well as expertise in using interviewing skills (Roter 2000). To ensure the identification and clarification of the patient’s thoughts and feelings, we, as the interviewers, must observe his behavior. By using the skills of understanding nurses can arrive at knowing what patient is experiencing and thus are in a better position to be empathetic. Empathy is the ability to perceive the world from another person’s view, and take on the perspective of another, while not losing one’s own perspective (Parbury 2006). The ability to enter to another person’s experience to perceive it accurately and to understand how the situation is viewed from the client’s perspective is very important in therapeutic communication. By using therapeutic communication, we attempt to learn as much as we can about the patient in relation to his illness. To accomplish this learning, both the sender and the receiver must be consciously aware of the confidentiality of the information disclosed and received during the communication process (Roter 2000). Confidentiality is not merely keeping patient information inside the confines of a particular setting, but also considering what should be shared, trough reporting and recording, with other nurses and other health care professionals (Parbury 2006).There has to be a therapeutic reason for invading a patient’s privacy. Information that has no direct bearing on the nursing or other healthcare of the patient should be considered confidential and treated as such (Parbury 2006). Finally, interpret and record the data we have observed. As I mentioned earlier, listening is one of the most difficult skills to master. It  requires maintaining an open mind, eliminating both internal and external noise and distractions, and channeling attention to all verbal and nonverbal messages (Roter 2000). Listening involves the ability to recognize pitch and tone of voice, evaluate vocabulary and choice of words, and recognize hesitancy or intensity of speech as part of the total communication attempt. The patient crying aloud for help after a fall is communicating a need for assistance. This cry for help sounds very different from the call for assistance we might make when requesting help in transcribing a physician’s order (Roter 2000). Also advances in both video recording technology and participant observations have led us to consider ways in which these observational methods may be blended to answer research questions. Such innovations in data collection have t he potential to extend our understanding of social interactions in important ways (Paterson, Bottorf & Hewat 2003). ConclusionFinally, essential nature between patients and nurses is that of mutual understanding. It is clear that to function effectively in the therapeutic communication, we need to be informed and skilled practitioners, but not only that, active listening, empathy, understanding is necessary when we there to help our patients. They become calmer and more appreciated after having someone listen to them and express their feelings. Nurse needs to have the ability to express verbally and nonverbally, clarifying and reflecting with the patient, spending time and accepting and understanding behavior of imposing value and judgments. Also let the patient know that we care and that they are able to trust because of information that they share with us stays confidential and their privacy will not be damaged. Clearly therapeutic communication is central to health nursing and through this process nurse-client relationships can be enhanced. References: Andersen, C., & Adamsen, L. (2001). Continuous video recording: a new clinical research tool for studying the nursing care of cancer patients. Journal of Advanced Nursing, 35, 257-267. Beck C.T., Polit D.F. (2000) Nursing Research: Principles and Methods Patient Education Counseling. Journal article 39(1):5-15. Lippincott W&W. Carol, D. Tamparo, Wilburta, Q. Lindh (2000) Therapeutic relationships for Health Professionals. Craven, R.F. & Hirnle, C. J. (2000) Fundamentals of Nursing: Human Health and Function, (4th edition). Husted, G. L., & Husted, J. H. (2001).Ethical decision making in nursing (3rd ed.). New York: Springer. Ooijen, E.V. (2000) Clinical Supervision a Practical Guide. Policies and Procedures. Health Visitors. Harcourt Pub. Lim. Parbury, S. J. 2006 Patient and Person. Interpersonal skills in Nursing. (3rd ed.)Sydney: Harcourt. Paterson, B., Bottorff, J., & Hewatt, R. (2003). Blending observational methods: Possibilities, strategies, and challenges. International Journal of Qualitative Methods, 2 (1). Article 3. Retrieved [12.04.07] from http://www.ualberta.ca/~iiqm/backissues/2_1/ html/patersonetal.htmlRoter D. (2000) The Role of Information Technology and Informatics Research in the Nurse-Patient Relationship. Retrieved [7.04.07] from http://adr.iadrjournals.org/cgi/content/full/17/1/77Volbert R.M (2002) Nursing Ethics, Communities in Dialogue. New Jersey. Prentice Hall. Wicks D. (1999) Nurses and doctors at work. Rethinking professional boundaries. Deidre Wicks. Lindeman, C., & McAthie, M. (1999). Fundamentals of Contemporary Nursing Practice. Philadelphia: Saunders. Zilm, G., & Entwistle, C. (2002).The smart way. Canada: Harcourt.

Global Citizenship

Chapter 5 Social Inequality: Any difference in the treatment of people based on age, race, gender, etc.Social Stratification: Refers to the large hierarchical arrangements of large social groups on the basis of their control over basic resources (main forms include: class, gender and race/ethnicity)a) Dominant group: Characterized by a disproportionate share of power, wealth, social status and health care b) Subordinate group: Has limited access to power, resources and social statusPower: The capacity to control resources which allows structures of dominance and subordination to be createdPrivilege: Gained through unearned power that gives dominate members advantagesBarriers: Visible or invisible obstacles that prevent or limit people’s access to resources, opportunities and benefits of membership in society (i.e. visible: public spaces that are inaccessible to persons with physical disabilities, and invisible: immigrants having limited access to job opportunities)Ideology: Ro oted in history and are maintained through social structures that dictate the order of our society (i.e. women’s position is to be a nurturer, a caregiver and a weak subordinate to men)EQUITY VS. EQUALITY Equity: A framework that allows us to pursue economic and social justice for minority groups in society Equity differs from equality in that treating everyone ‘the same’ may in fact pose barriers Though a policy or practice may be applied equally to all, it may have a discriminatory effect Equity focuses on fairness and refers to fair access to resources, opportunities and outcomes, and pays attention to how power is working in society and challenges unfair systems and practices Equality fails to consider history, current contexts and circumstances of individuals and groupsChapter 6 Social action: Involves a group doing something to make the world a better place and is something that anyone can participate inPersonal social action: A day-to-day life decision tha t creates an impact on the world (i.e. recycling, donating, making environmental changes in your home, volunteering, join a community organization, etc.)Social change: Achieving an alteration at any level in society to create a more just and fair situation for a specific individual or group of peopleActivist: Someone who takes a social action in order to attempt to make a social changeSocial Entrepreneurship: Businesses that aim to create social change through their regular practice, using business principles and market economics (i.e. Paintbox Bistro: uses the business of a restaurant in an underpriveliged area to improve the quality of life of people in Regent Park through the love and enjoyment of good food)1) Micro-level: Focuses on working with individuals or PRIMARY GROUPS trying to remedy a problem that affects them (i.e. turning to family or friends for help writing a resume helps to fight unemployment at an individual level)2) Mid-level: Focuses on working with SECONDARY GR OUPS such as communities or committees to ensure local change (SIMON’S EXAMPLES: YMCA and ‘Skills For Change’ – two services in place to assist communities to better themselves through recreation and the building of career skills)3) Macro-level: Focuses on working collectively as groups at the INSITUTIONAL or SYSTEMATIC LEVELS on changing issues at their root cause (SIMON’S EXAMPLE: Pride Toronto – aims to fight for the equality and acceptance of gays worldwide)Fair trade: A trading partnership, based on dialogue, transparency and respect that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions and securing the rights of marginalized producers and workers (MACRO-LEVEL CHANGE)Grassroots: Locally based, volunteer-run, formal non-profit groups (i.e. community organizations, joining or volunteering for non-profits or getting involved in politics – SIMON’S EXAMP LE: ‘Stop the Cuts’ – a group rallying against Rob Ford’s budget cuts)SOCIAL JUSTICE VS. CHARITY Charity: A not for profit organization which people give donations (whether financial or volunteered time) that aims to aid social, cultural and environmental issuesSocial justice: A concept based upon the belief that each individual in society has the right to equal civil liberties, equal opportunity through education, economics, etc. and aims to address the root cause of said issues in order to fix them permanentlyCharity alleviates the symptoms of an issue, leaving the root cause unaddressed (can be seen as a temporary fix to a social issue)Charity is giving a poor person some food or clothing, while social justice advocates change in the economic system so that people have more employment and housing opportunities, in order to better feed and clothe themselvesSIMON’S EXAMPLE: Daily Bread Food Bank is a CHARITY that treats symptoms by providing food t o the hungry (mid-level social change) The Stop Community Food Centre treats symptoms and root causes by educating community on food issues, lobbies government and encourages social action amongst food recipients (mid and macro-level social change)Video Examples of Social Change 1) Remix Project: A creative center made for underprivileged youth who want to express themselves through music and/or design that gives them the resources and tools they need to channel their talent (An example of a social justice)2) Idle No More: Aboriginal movement that brings light to issues such as false treaties and oppression in Canada for hundreds of years3) Tom’s Shoes: Provides a child in the developing world with a new pair of shoes for every pair of shoes their company sells (An example of a social entrepreneurship)Chapter 7 Citizenship: A concept that implies membership or identity in a wider community along with a set of rights and responsibilitiesGlobal Citizenship (CENTENNIAL DEFINITIO N): â€Å"Recognizing that we must all be aware of our use of the world’s resources and find ways to live on the earth in a sustainable way. When we see other are treated without justice, we know we are responsible for trying to ensure people are treated fairly and must have the same equitable opportunities as other citizens of the world. We must think critically about what we see, hear and say, and make sure our actions bring about positive changes†Global Citizenship (OXFAM CENTENNIAL DEFINITION): The importance of learning about â€Å"how the world works economically, politically, socially, culturally, technologically and environmentally†Globalization: The increasing economic, social, cultural and political connections that are forming across the world and our awareness of them (includes expansions of institutions as well as cultural developments and exchanges) Spread of corporations and their powers worldwide, labour is cheap, rich countries profit immenselyE conomic globalization: The concept of large companies and money moving easily around the world, whereas people cannot (i.e. Mexicans illegally entering the U.S. for work)Alternative globalization: Social movements designed to take action at a global level against globalization (i.e. Amnesty International, Greenpeace, World Social Forum Conference (where various grassroots groups connect and discuss similar issues and goals for their organizations)Universal Declaration of Human Rights: A legal charter document that highlights the basic human rights all world citizens possess (Designed to create equality and compassion among all people)Notes From Lecture Slides Racial inequality: A certain ethnicity experiencing unfair judgment or social treatment based solely on their raceInstitutionalized racism: Unfair treatment of immigrants within social structures and institutions such as the government, the police force, schools, churches etc. (i.e. police profiling, immigration detention)Econo mic inequality: Capitalist societies allow for profits to stay at the top of the job ladder amongst people who hold positions of power, which results in an inequality among lower level workersGender inequality: Inequality amongst women and men in the workplace – women earn 81 cents for every 1 dollar men earn in CanadaGendered violence: Violence based specifically towards either gender (more common in patriarchal or misogynistic forms towards women by men, i.e. domestic violence, ‘rape culture’)Colonialism: The political control of people and territories by foreign states (often results in racial superiority, implementation of their customs, traditions, beliefs, etc.)Imperialism: A general system of domination by a state (or states) or other regions or the whole worldInternational Monetary Fund (IMF) IMF & World Bank required changes in order to give loans to pay debts Cut spending on state services (education, health, etc.) Sold off public companies to corporati ons, which open borders and markets the corporations

Child Labour in the 19th century †History Essay

Child Labour in the 19th century – History Essay Free Online Research Papers Child Labour in the 19th century History Essay In the 19th century, children had to go to work very young. Some collieries even employed five years old children. For instance, collieries in Bradford and Leeds employed one five year old child, and 8 six years old children. In many cases, fathers and children worked together in the same factory. Children’s work was often less hard than adult’s one, but it was really hard for them and many children complained about being tired, like the little Henry Walker, a 13 years old boy working in a pit, or James Eggley’s daughters. The fingers of children are rather supple and thin, so they were used to perform precision tasks. Therefore, girls were often employed in collieries, and boys in pits. They worked about 10 hours a day, sometimes even 13, like Henry. But some were luckier, as the children employed in Mr Parkin’s Pit, Robert Town, who work 8 hours a day according to John Clough, the banksman. Children were sometimes obliged to work naked, and were often beaten. Security wasn’t very good, and they were often injured. Henry, for instance, had been seriously injured at head. They had hardly the time to eat, but most of them had at least a meal at work and one at home. Henry had 3 meals a day, and John Cough confirms that children were allowed to have a small break for dinner. Some of them went to Sunday school, but some didn’t go to school at all. Only a few children could read and write. Henry could do it only a little. In 1833, factory laws protecting children were voted. It obliged children to go to school, and the workplace to be clean. Later, the Ten Hours Act limited the work of thirteen to eighteen years olds to 10 hours a day. In 1876, a minimum age requirement was passed into law. Research Papers on Child Labour in the 19th century - History EssayEffects of Television Violence on ChildrenHip-Hop is Art19 Century Society: A Deeply Divided EraThe Effects of Illegal ImmigrationThe Spring and AutumnComparison: Letter from Birmingham and CritoInfluences of Socio-Economic Status of Married MalesMarketing of Lifeboy Soap A Unilever ProductNever Been Kicked Out of a Place This NiceStandardized Testing

Analysing Delegation In Transition To Professional Practice Nursing Essay

Analysing Delegation In Transition To Professional Practice Nursing Essay Newly registered nurses or nurses re-entering the workforce face many challenges. One of these issues is delegation. In this essay you are required to develop an in depth and detailed understanding of delegation and how it apply to you as a newly registered nurse. You will need to critically analyse the literature to: Define delegation and how it applies to the registered nurse in the clinical setting Analyse the role of the registered nurse in relation to the responsibility of delegation Analyse the relationship between accountability and delegation Discuss how delegation is different to patient allocation Analyse how professional competence impacts on delegation with specific reference to clinical effectiveness Discuss the interpersonal relationships of team members when delegating within a team Introduction Being a newly Registered Nurse entails a lot of challenges, how we deal with our clients and effectively communicating what their needs are in a multi-cultural setting gives u s these difficult tasks of rendering proper and appropriate health care. RNs (Registered Nurses) are known to provide care from womb to tomb, without preference to age, gender, race, religion and status. RNs need to understand the importance for them to know by heart, what are the tasks they can delegate to their co-workers because problem could arise if tasks are delegated inappropriately and clients would be the one to suffer the consequences. Delegation of activities will be relied more heavily due to decreasing workforce and increasing workload that’s why nurses should understand fully the different guidelines on how one can appropriately apply delegation in their professional practice. The role of RN in the delegation process takes unprecedented importance. The independent licensee of the RN imposes a legal accountability on the part of the nurse to the patient/recipient of care. This becomes a primary responsibility, with the accountability to other disciplines or the e mployer being secondary. Because the RN is responsible for the practice of other lesser skilled licensed or unlicensed nursing personnel (i.e., Enrolled Nurses and Unlicensed Health Care Worker), it is imperative that registered nurses understand the guidelines and parameters set for delegation and training. All RNs and midwives must be willing to accept accountability and responsibility when undertaking activities within their individual scope of practice after considering: legislation or restriction of practice, professional standards of practice, current evidence for practice, individual knowledge skill and competence and contextual/organizational support for practice [Nursing Board of Victoria (NBV) 2007]. The responsibility of the RN prevails whatever the employment setting or status of employment and that legal accountability cannot be removed or assumed by another individual or by the employer. We can never work alone, thus we are always a part of a multidisciplinary healthca re team and this is where the issues of delegation come into place. I. Definition of delegation and application in clinical setting The Queensland Nursing Council (2005) defined delegation as ‘conferring of authority on a person to a person to perform activities. In the same way, delegation is conferment of authority to an individual who is not authorized to perform a particular task autonomously but can do so under direct or indirect supervision (Nursing & Midwifery Board of South Australia 2005). Direct supervision means that the RN is actually present during performance of the delegated task, observing and guiding the person who is being supervised while indirect supervision is provided when the RN does not directly observe the person performing the delegated task but should be easily contactable by phone or electronic devices when the need arises [Royal College of Nurses, Australia (RCNA) 2005].

Dear Abby Research Paper Example | Topics and Well Written Essays - 1000 words

Dear Abby - Research Paper Example They are exposed to and benefit from computer literacy in schools, some students attend school exclusively online, and then, of course, there are the games, chat rooms, and other social media, like Facebook. However, there is one thing that a very dangerous, hurtful, and serious threats to the mental, emotional, and physical well-being of adolescents and teenagers every single day for some children who visit the internet; this occurrence is cyberbullying. Cyberbullying is a cruel child of our modern technological age. There are a number of actions that qualify as fitting under the umbrella of cyberbullying, including: 1. Sending unkind or threatening messages through emails or messaging boards. 2. Intentionally spreading untrue rumors onto the internet or text messages. 3. Posting inappropriate, offensive, or insulting photographs of a person onto a site with the sole purpose than to criticize them. 4. Taking another’s internet information and use it to invade the accounts in order to be unkind or may pretend to be someone else that you already know. 5. Participating in the â€Å"forwarding† of such messages is perpetuating the problem (Hatch, 2011). It is, essentially, the same type of degradation, insults, humiliations, and intended embarrassments that children experience in the physical world accept adapted to attacks via the internet. Fortunately there are practical and applicable answers for those concerns. There are a long list of pros and cons related to children, teenagers, and the internet. It can improve classroom learning, helps children keep up with the changing technology, can increase visual reasoning, and can, in some case, widen ones social circle. However, there are also, all of the negative, or, potentially, negative aspects, like loss of privacy, sedentary lifestyle, and the potential for cyberbullying ( Hatch, 2011). Individual people react differently than the next. For some children, the internet becomes their solace from the stressors in their lives, and is beneficial. The trick in this case is moderation. Like with anything there is such a thing as â€Å"too much of a good thing.† When the time spent on the internet begins to supersede the living of their life, which causes them to shy away from all things that are not involving the computer, then there be an issue or problem that needs addressing. It is the responsibility of parents to understand the difference and take the time to be involved in the things your teens, and, especially, adolescents and pre-teens are doing when online. One such proposed negative effect is that excessive internet time, in fact, causes loneliness or depression. This is a rather broad statement. There are so many different factors that contribute to feelings of loneliness and in the case of depression, hereditary and genetic predisposition elements that have absolutely nothing to do with computer usage (Dean , 2010). There is, also, theories that too much internet can cause users to become addicted. Again, like with depression, there are so many factors to consider, like psychological predispositions and hereditary elements, that would contribute it solely to their computer use is a rather impractical argument (Siegel-Itzkovich, 2011). Therefore, for the most part, computers cannot be blamed directly, especially with limited data to support such theories. Cyberbullying is something that is happening every day, in every school, and in every state in the