Discuss the ethical issues related to information technology Essay

Discuss the ethical issues related to information technology - Essay Example Organizations should be carefully monitored in the way they use collected data and use private data. Censorship should not be used in a way to deprive human rights and should remain within confines of ethics. The price of reputation; protecting privacy online. (2013, Feb 23).  The Economist,  406, 64-65. Retrieved from http://www.economist.com/news/business/21572240-market-protected-personal-information-about-take-price-reputation This article particularly ties with the learning of LO1 and LO2 in that it proposes some ways in which personal information may be protected. According to the article, many websites provide data manipulation services at the expense of the genuine and well intentioned internet users. For instance, a convicted rape criminal may have a better online personal image than a bank manager through information manipulation. It is proposed that a database depicting real-world reputation be set into place to discourage fake companies from manipulating private data. With internet providing rich or ‘big data,’ many web based companies are increasingly collecting and using private information for financial gains. Many companies collect and use personal information to target advertisement as seen in increasing junk mails. Companies are using social media information to discriminate employees. Within companies, employee emails and online activities are continually being monitored. On the other hand, intellectual property rights are violated every day. Intellectual property simply refers to the legal frameworks protecting intellectual resource such as business secrets, copyrights, trademarks, patented inventions and other intellectual resources to ensure such resources are managed and used ethically and legally. Understanding of intellectual rights marks the beginning to honoring them. For instance, whereas it may be ethical to keep a soft copy of a favorite music track, sharing it may be

123 Essay Example | Topics and Well Written Essays - 500 words

123 - Essay Example The family atmosphere is also not conducive to sharing of secrets. Jack’s dad married soon after the passing of Jack’s mother without even informing him that he would do that. It is a fact that in Native American society men do not share deep feelings; however, this fact just served to worsen the relationship between Jack and his father. Jack felt a sense of abandonment when this took place and went to reside with his aunt. The older generation in this tale, which is made up of the narrators’ father, Aunt Greta and the extended family reside in the Indian reservation, but Jack makes the decision to further his education and moves out of the reservation. Owing to this decision to improve his life, his connection with his family members is weakened. In Native American families, it appears that in most households, there is a lot of adjustment that is accepted as being normal. Gerstel and Sarkisian state that "Black and Latino families are more disorganized than White families" (Gerstel and Sarkisian, 62). This may not be a reality in all families of non-White ethnicities, but it occurs more often in these families than in White families. Aunt Gretas household was altered significantly many times in the course of her life. Her husband passed away, and thus she had to look after her grandfather in his old age, along with her nephew. Prior to going to university, Roger is invited to a party in which he gets inebriated and is involved in a fight. The lack of boundaries that would have resulted from being a part of a fully functional family may have prevented this. Jack was mainly brought up by his aunt. There are boundaries that will only be respected by children when the father of the family enforces them. Jack, coming from a dysfu nctional family, lacked such boundaries. He is imprisoned as a result of the fight, but still does not appear to understand the importance of taking

Integrated Marketing Communications

Integrated Marketing Communications Introduction Integrated marketing communication (IMC) is a development of current and customary strategies of marketing, to upgrade the correspondence of a steady message passing on the organizations brands to partners. Coupling different strategies together is added value in making successful correspondence as it tackles the individual advantages of each channel, which when consolidated together forms a clearer and greater effect than if utilized exclusively. To have the capacity to make progress through IMC, advertisers will recognize the limits around the promotional mix components and how the adequacy of the campaign message will be gotten a handle on by the gathering of people. Discussion Integrated Marketing Communications is a basic concept. It guarantees that all types of communications and messages are deliberately connected together. At its most fundamental level, Integrated Marketing Communications, or IMC, as well call it, implies coordinating all the limited time instruments, so they cooperate in agreement. Promotions is one of the Ps in the marketing mix. Promotion has its own blend of specialized tools. These specialized instruments work better in the event that they cooperate in amicability as opposed to in disconnection. Their entirety is more noteworthy than their parts furnishing they talk reliably with one voice constantly, unfailingly. This is upgraded when coordination goes past simply the essential specialized devices. There are different levels of coordination, for example, Horizontal, Vertical, Internal, External and Data joining. Here is the way they help to reinforce Integrated Communications. Brand Communication and Integrated Marketing Brand communication is an activity taken by associations to make their products and services famous among the end-clients. Brand communication goes far in promoting products and services among target buyers. The procedure includes recognizing people who are most appropriate to the buy of items or administrations (likewise called target customers) and advancing the brand among them through any of the accompanying means: Advertising Sales Promotion Public Relation Direct Marketing Personal Selling Social media, and so on Integrated marketing communication alludes to coordinating every one of the strategies for brand advancement to advance a specific item or administration among target clients. In incorporated showcasing correspondence, all parts of promoting correspondence cooperate for expanded deals and most extreme cost adequacy. Components of Integrated Marketing Communications The Foundation As the name recommends, this stage includes detailed examination of both the product and also target market. It is fundamental for advertisers to comprehend the brand, its offerings and end-clients. You have to know the necessities, states of mind and desires of the objective clients. Keep a close watch on contenders exercises. The Corporate Culture The elements of items and administrations should be in accordance with the work culture of the association. Each association has a vision and its imperative for the advertisers to remember the same before planning items and administrations. Give a chance to comprehend it with the assistance of a case. Association As vision is to advance green and clean world. Normally its items should be eco benevolent and biodegradable, in lines with the vision of the association. Brand Focus Brand Focus speaks to the corporate personality of the brand. Purchaser Experience Marketers need to concentrate on shopper encounter which alludes to what the clients feel about the item. A buyer is probably going to get an item which has great bundling and looks appealing. Items need to meet and surpass client desires. Communication Tools Communication devices incorporate different methods of advancing a specific brand, for example, publicizing, coordinate offering, advancing through web-based social networking, for example, Facebook, twitter, Orkut et cetera. Promotional Tools Brands are advanced through different special devices, for example, exchange advancements, individual offering et cetera. Associations need to reinforce their association with clients and outer customers. Integrated Tools Organizations need to keep a customary track on client criticisms and audits. You need particular programming like client relationship administration (CRM) which helps in measuring the adequacy of different coordinated advertising specialized instruments. Incorporated advertising correspondence empowers all parts of showcasing combine to work in congruity to advance a specific item or administration successfully among end-clients. Benefits of Integrated Marketing Communications Albeit Integrated Marketing Communications requires a considerable measure of efforts, it conveys many advantages. It can give competitive advantage, help sales and benefits, while sparing cash, time and stress. IMC wraps correspondences around clients and helps them travel through the different phases of the purchasing procedure. The association all the while combines its image, builds up a discourse and supports its association with clients. This Relationship Marketing concretes an obligation of devotion with clients which can shield them from the inescapable issue of competition. The capacity to keep a client forever is an intense competitive advantage. IMC additionally expands benefits through expanded viability. At its most essential level, a brought together message has more effect than an incoherent heap of messages. In a busy world, a predictable, and perfectly clear message has a superior shot of slicing through the commotion of more than five hundred business messages which hits clients every single day. At another level, introductory research proposes that images partook in promoting and regular postal mail help both publicizing mindfulness and mail shot reactions. So IMC can help deals by extending messages over a few specialized devices to make more roads for clients to wind up distinctly mindful, stimulated, and at last, to make a purchase. Integrated messages additionally help purchasers by giving convenient updates, refreshed data and exceptional offers which, when displayed in an arranged succession, help them move serenely through the phases of their purchasing procedure and this lessens their hopelessness of decision in a mind boggling and occupied world. IMC additionally makes messages more reliable and in this manner more strong. Office expenses are lessened by utilizing a individual organization for all correspondences and regardless of the possibility that there are a few offices, time is spared when gatherings unite every one of the offices for briefings, imaginative sessions, strategic or key arranging. This lessens workload and consequent anxiety levels one of the many advantages of IMC. Barriers Regardless of its many advantages, Integrated Marketing Communications, or IMC, has numerous barriers. Notwithstanding the standard imperviousness to change and the unique issues of speaking with a wide assortment of target gatherings of people, there are numerous different hindrances which limit IMC. These include: Functional Silos; Stifled Creativity; Time Scale Conflicts and an absence of Management know-how. Take useful storehouses. Unbending hierarchical structures are swarmed with managers who secure both their financial plans and their energy base. Tragically, some hierarchical structures detach correspondences, information, and even supervisors from each other. For instance the PR sector frequently doesnt answer to promoting. The business drive seldom meet the publicizing or deals advancement individuals et cetera. And the greater part of this can be exasperated by turf wars or interior power fights where particular managers oppose having some of their choices (and spending plans) decided or even affected by somebody from another department. IMC can confine imagination. Not any more wild and wacky deals advancements unless they fit into the general showcasing interchanges procedure. The delight of uncontrolled inventiveness might be smothered, however the innovative test might be more prominent and at last all the more fulfilling when working inside a more tightly, incorporated, imaginative brief. Include diverse time scales into an inventive brief and youll see Time Horizons give one more hindrance to IMC. For instance, picture publicizing, intended to sustain the brand over the more drawn out term, may strife with shorter term promoting or deals advancements intended to lift quarterly deals. However the two targets can be suited inside a general IMC if precisely arranged. However, this sort of arranging is not normal. A review in 1995, uncovered that most directors need mastery in IMC. Be that as it may, its chiefs, as well as organizations. There is a multiplication of single train offices. There give off an impression of being not very many individuals who have genuine experience of all the promoting correspondences disciplines. This absence of know how is then intensified by an absence of duty. The Shift from Fragmented to Integrated Marketing Communications Preceding the development of integrated marketing communication amid the 1990s, mass interchanges-the act of relaying data to substantial portions of the populace through TV, radio, and other media-dominated promoting.   Publicists communicated their offerings and strategic offers with little respect for the assorted needs, tastes, and estimations of purchasers. Frequently, this one size fits all approach was expensive and uninformative because of the absence of devices for measuring brings about terms of offers. Be that as it may, as techniques for gathering and breaking down consumer information through single-source innovation, for example, store scanners enhanced, advertisers were progressively ready to connect limited time exercises with customer buying designs. Organizations likewise started to scale back their operations and grow promoting errands inside their associations. Promoting organizations were additionally anticipated that would comprehend and give all showcasing capacities, not simply publicizing, for their customers. Today, corporate marketing spending plans are distributed toward exchange advancements, customer advancements, marking, advertising, and promoting. The allotment of correspondence spending plans far from broad communications and conventional promoting has raised the significance of IMC significance for viable showcasing. Presently, promoting is seen more as a two-path discussion amongst advertisers and purchasers. This move in the publicizing and media businesses can be condensed by the accompanying business sector patterns: a move from broad communications promoting to different types of correspondence the developing ubiquity of more particular (specialty) media, which considers individualized examples of utilization and expanded division of shopper tastes and inclinations the move from a maker commanded market to a retailer-ruled, shopper controlled market the developing utilization of information based promoting rather than general-center publicizing and showcasing more prominent business responsibility, especially in promoting execution based remuneration inside associations, which expands deals and advantages in organizations boundless Internet get to and more noteworthy online accessibility of merchandise and ventures a bigger concentrate on creating showcasing correspondences exercises that deliver an incentive for target gatherings of people while expanding advantages and decreasing ex penses The Tools of Integrated Marketing Communications The IMC procedure by and large starts with an incorporated showcasing interchanges arrange for that depicts the diverse sorts of promoting, publicizing, and deals instruments that will be utilized amid crusades. These are to a great extent limited time instruments, which incorporate everything from site improvement (SEO) strategies and pennant notices to online courses and websites. Integrated marketing communication components, for example, daily papers, announcements, and magazines may likewise be utilized to educate and induce buyers. Advertisers should likewise settle on the fitting mix of customary and advanced correspondences for their intended interest group to fabricate a solid brand-buyer relationship. Notwithstanding the brands special blend, it is critical that advertisers guarantee their informing is steady and credible over all correspondence channels.Integrated Marketing Communication is characterized as the coordination and reconciliation of all advertising specialized instrument, roads and sources inside an organization into consistent program that augment the effect on client and flip side clients at a negligible cost. This reconciliation influences all firm business-to-business, showcasing channel, client centered, and inside coordinated correspondences. Incorporated Marketing Communications is an administration idea that is intended to make all parts of showcasing correspondence, for example, publicizing, deals advancement, advertising, individual offering and direct promoting cooperate as a bound together compel, instead of allowing each to work in disconnection. Additionally, it goes about as a forceful promoting arrangement since it sets and tracks advertising methodology that catches and uses broad measure of client data. It likewise guarantees that all types of correspondences and messages are precisely connected together to accomplish particular target. Advertising Advertising has four qualities: it is powerful in nature; it is non-individual; it is paid for by a recognized support; and it is dispersed through mass channels of correspondence. Publicizing messages may advance the reception of merchandise, administrations, people, or thoughts. Since the business message is scattered through the broad communications-instead of individual offering-it is seen as a substantially less expensive method for achieving shoppers. Be that as it may, its non-individual nature implies it does not have the capacity to tailor the business message to the message beneficiary and, all the more critically, really get the deal. Accordingly, promoting impacts are best measured as far as expanding mindfulness and changing dispositions and suppositions, not making deals. Public Relations (PR) Advertising is characterized as an administration capacity which recognizes, builds up, and keeps up commonly valuable connections between an association and general society whereupon its prosperity or disappointment depends. Though promoting is a restricted correspondence from sender (the advertiser) to the beneficiary (the shopper or the retail exchange), advertising considers numerous gatherings of people (purchasers, representatives, providers, sellers, and so forth.) and utilizations two-path correspondence to screen input and conform both its message and the associations activities for greatest advantage. Sales Promotions (SP) Sales promotion are immediate actuations that offer additional impetuses to improve or quicken the items development from maker to buyer. Deals advancements might be coordinated at the customer or the exchange. Buyer advancements, for example, coupons, examining, premiums, sweepstakes, value (packs that offer more noteworthy amount or lower cost than ordinary), minimal effort financing arrangements, and refunds are buy impetuses in that they prompt item trial and energize repurchase. Personal Selling (PS) Individual offering incorporates all individual to-individual contact with clients with the reason for acquainting the item with the client, persuading him or her of the items esteem, and bringing the deal to a close. The part of individual offering changes from association to association, contingent upon the nature and size of the organization, the industry, and the items or administrations it is promoting. Direct Marketing (DM) Coordinate promoting, the most established type of showcasing, is the way toward discussing specifically with target clients to energize reaction by phone, mail, electronic means, or individual visit. Clients of direct showcasing incorporate retailers, wholesalers, makers, and specialist organizations, and they utilize an assortment of techniques including regular postal mail, telemarketing, coordinate reaction promoting, online PC shopping administrations, link shopping systems, and infomercials. Emerging Tools of Integrated Marketing Communications (IMC) Sponsorships (Event Marketing) Sponsorships, consolidate publicizing and deals advancements with advertising. Sponsorships increment consciousness of an organization or item, fabricate unwaveringness with a particular target crowd, help separate an item from its rivals, give marketing openings, show responsibility to a group or ethnic gathering, or effect all that really matters. Like promoting, sponsorships are started to assemble long haul affiliations. Associations in some cases contrast sponsorships and promoting by utilizing gross impressions or cost-per-thousand estimations. Social Media Marketing The idea of web-based social networking marketing fundamentally alludes to the way toward advancing business or sites through web-based social networking channels. It is a capable promoting medium that is characterizing the way individuals are imparting. It is one of the altogether minimal effort special strategies that give organizations extensive quantities of connections and gigantic measure of activity. Organizations figure out how to get huge consideration and that truly works for the business. Online networking promoting is a powerful technique connected by dynamic organizations for offering their items/administrations or for simply distributing content for commercial income. Internet Marketing Internet Marketing likewise alluded to as i-promoting, web-marketing, online marketing or e-Marketing, is the marketing of items or administrations over the Internet. The Internet has conveyed media to a worldwide gathering of people. The intuitive way of Internet advertising as far as giving moment reactions and inspiring reactions are the one of a kind characteristics of the medium. Mobile Marketing Portable Marketing includes speaking with the customer by means of cell (or versatile) gadget, either to send a straightforward showcasing message, to acquaint them with another group of onlookers support based crusade or to permit them to visit a versatile site. Conclusion The rise of integrated marketing communication (IMC) has turned into a important case of development in the area of marketing. It has affected thinking and acting among a wide range of organizations and associations confronting the substances of rivalry in an open economy. From the earliest starting point of the 1990s IMC turned into a genuine intriguing issue in the field of promoting. Four phases of IMC have been recognized, beginning from strategic coordination to budgetary and key reconciliation. Be that as it may, the greater part of firms are tied down in the primary stages and not very many have moved to a vital level. One conclusion is that there are obstructions to creating IMC from strategies to technique. Integrated marketing communication is a way to deal with arranging communications that gives your independent company the possibility to show signs of improvement results from your campaigns and decrease promoting costs. By incorporating tools, for example, publicizing, direct mail, web-based social networking, telemarketing and deals advancement, you give clearness, consistency and greatest interchanges affect. An integrated campaign helps you give clients data in the configuration they incline toward. Buyers and business clients can indicate in the event that they need to get item data through email, direct mail, instant message or phone. Coordination guarantees they get a similar data in all interchanges. You can likewise address the issues of clients who scan the Internet for item data by incorporating your web architecture and substance with different correspondences. In the customary approach to deal with marketing communication, organizations and their agencies plan different campaigns for publicizing, press relations, coordinate advertising and sales promotion. Coordinated campaigns utilize a similar promotion apparatuses to fortify each other and enhance showcasing viability. In a coordinated crusade, you can utilize promoting to bring issues to light of a product and produce leads for the business compel. By conveying a similar data in official statements and highlight articles, you fortify the messages in the promoting. You can then utilize post office based mail or email to catch up request from the promoting or press crusades and furnish prospects with more data. Integrated Marketing Communications Integrated Marketing Communications INTEGRATED MARKETING COMMUNICATIONS: ISSUES Introduction The emergence of integrated marketing communications (IMC) has become one of the most significant examples of development in the marketing discipline (Kitchen, 2003). Because of the realities of competition in an open economy it has influenced thinking and acting among corporate organisations, Some 20 years ago academics and professionals discussed theory and practice of business communication but without considering the idea of integration as a realistic approach to reach a competitive strategic position for the company. Some early attempts in the beginning of the 1980s initiated academic interest and articles appeared in the academic literature (Dyer, 1982; Coulson-Thomas, 1983). From the beginning of the 1990s IMC became a real hot topic in the field of marketing (Caywood et al., 1991; Miller and Rose, 1994; Kitchen and Schultz, 1997, 1998, 1999). Twenty years ago, 75 percent of marketing budgets went to advertising in the US. Today, 50 percent goes into trade promotions, 25 percent into consumer promotions and less than 25 percent into advertising (Kitchen, 2003). The allocation of communication budgets away from mass media and traditional advertising has obviously promoted IMC in recognition and importance for effective marketing. The emergence of IT has greatly chang ed the media landscape, contributed to an extensive deregulation of markets and individualized patterns of consumption and increased the segmentation of consumer tastes and preferences (Eagle and Kitchen, 2000; Kitchen, 2003). Four stages of IMC have been identified by Kitchen and Schultz (2000) starting from tactical coordination of promotional elements, redefining the scope of marketing communications, application of information technology to financial and strategic integration. They found that the majority of firms are still operating in the first two stages, some are moving into stage three and very few have moved to stage four. One fact is that there are barriers to developing IMC from tactics to strategy. If we accept that communication is the foundation of all human relationship (Duncan, 2002) we also have to accept that only strategically oriented integrated brand communications can help business to reach a sustainable competitive position. My main purpose, thus, is to systematically review the literature of the marketing concept Integrated Marketing Communications (IMC) by identifying key debates within the academic research, summarize them and propose opportunities for further research. LITERATURE REVIEW Communication is the process by which individuals share meaning. This means that each participant must fully understand each other otherwise no dialogue will occur. Only through knowledge and understanding of the communication process are the actors likely to achieve their objectives of influencing attitudes, knowledge and/or behaviors to persuade, which is one of the most prominent reasons why organizations need to communicate (Fill, 1999). With increasing worldwide interest in the emergent concept and field of IMC it is important to investigate its theoretical foundations. An English exile in Paris Thomas Hobbes produced his major work: Leviathan in April 1651 (Hobbes, 1651, pp. 46-8). He argued that our cognizance, i.e the thinking, such as beliefs (Peter,J.P., Olson,J.C., Gruert, K.G. 1999) of the world are really of the pressures materially exerted on us by external motions (or signals from the environment). Also our passions are influenced by material motions. Men are therefore mostly influenced by internal material perceptions of an external material world (Hobbes, 1651, p. 52). While not accepting his thesis wholeheartedly, it is evident that we live in a material world (Lansley, 1993) one which supports the perspective that men are expected to be influenced by external motions. However, the outcomes associated with the Hobbesian metaphor suggest that conditions now are quite different from those early years a position supported by the communications revolution taking place in the twentieth century alone. The opinion that we are influenced by external motions gains credence when standard models of consumer behaviour are considered (Kotler, 1992, pp. 161-4). Such models describe consumer behaviour as a black box of consumer characteristics and decision-making processes. The black box is influenced by inputs consisting of environmental characteristics (social, economic, technological, political and cultural) and marketing characteristics (product, price, promotion, and place). These may lead to attitudinal change (i.e. brand loyalties and behavioural tendencies) and ultimately to actions in the form of product, brand, and store choice, timing, and amount.Clearly, such communications are not alone in their attempts to influence thinking or behaviour. So what is occurring within the black box? Marketing communicators are aiming to progress consumers through the cognitive, affective, and behavioural stages of decision making as exemplified by, for example, the AIDA model (Strong, 1925) which asserts that, for advertising to work, it must be effective through four distinct stages: Attention. The consumer must notice the communication. Interest. The consumer must be drawn to take in the message which is being communicated. Desire. The consumer must want to acquire the product or service which is the subject of the communication. Action. The consumer must make the purchase. There are many other communication models all of which describe promotional communication in terms of altered cognitions, emotional feelings, or behavioural tendencies towards a firm and/or its products or services. Marketing communications does not and cannot operate in a vacuum of its own making. Consumers perceive social reality in a number of ways in which , the least being, by social interaction with others (Berger and Luckman, 1991). Media content and other forms of promotion, together with knowledge derived from a diversity of origins, and social interaction, form a constructed view of temporal existence within consumer minds. Consumers make use of, and are not just affected by, promotional activity. Marketing communications are limited in the effects they can have on consumer minds (Katz, 1987). But, undoubtedly, in order for marketing communications to have an effect on consumer minds, they have to reach the sense organs of the person(s) to be affected. However, what happens after is debatable. Most consumers are continually bombarded with communications virtually every waking moment of the day. On an average day this may amount to over 2,000 exposures (Kotler, 1988). The majority of such exposures are screened out either by lack of interest or sensory overload. Messages may be distorted or twisted to fit with pre-existent cognitive structures (Cartwright, 1972), i.e. recipients of communications may twist them to fit in with their existing knowledge or information base. Selectivity in memory retention is evident dependent on the extent to which elaboration and message rehearsal take place in receivers. Thus communication systems are very essential in affecting consumer opinions. By a communication system Shannon and Weaver meant a system essentially contained five parts: An information source which produces a message or sequence of messages to be communicated to a receiving terminal. The message may be of various types. A transmitter which operates on the message to produce a signal suitable for transmission over the channel. The channel is merely the medium used to transmit the signal from transmitter to receiver. The receiver, reconstructing the message from the signal. The destination is the person for whom the message is intended (Shannon and Weaver, 1949, p. 3). Shannon and Weaver classified communication systems into three main categories: discrete, continuous and mixed. By a discrete system they meant one in which both the message and the signal are a sequence of discrete symbols, for instance telegraphy. A continuous system is one in which the message and signal both are treated as continuous functions, e.g. radio or television. A mixed system is one in which both discrete and continuous variables appear, e.g. transmission of speech. Related to the broad subject or communication, Warren (1949) identified, problems at three levels.Level 1 The technical problem how accurately the symbols of communication can be transmitted. Level 2 The semantic problem how precisely the transmitted symbols convey the desired meaning and Level 3The effectiveness problem how effectively the received meaning does affect conduct in the desired way. Figure 1 shows a communication system, where the information source selects a desired message out of a set of possible messages. The selected messages may consist of written or spoken words, or of pictures, music, etc. The message is changed by the transmitter into the signal, which is sent over the channel to the receiver. The kinds of questions which Shannon seeks to ask concerning such a communication system are: How to measure amount of information? How to measure the capacity of a communication channel? The action of the transmitter in changing the message into the signal often involves a coding process. When the coding process is as efficient as possible, at what rate can the channel convey information? What are the general characteristics of noise and how can undesirable effects of noise be minimized or eliminated? If the signal being transmitted (as in written speech, telegraphy) how does this fact affect the problem? Shannon and Weaver developed what is now accepted as the basic model of communications. It is a sequential and linear model, which has survived for decades and appears in somewhat different shapes in common literature in the field of marketing communications. However, the model is essentially a one-step model of communication and is oversimplified since communications do not necessarily occur in a single step. The linear model of communications emphasizes the transmission of signals, ideas and information primarily through symbols. As we have seen the linear model focuses on transmission effectiveness and efficiency and emphasizes measurability. Holm (2002) found that 70-80 percent of relevant literature in the field of marketing communications during the 1990s is based on the linear, process-oriented perspective on communication theory. We assume that communication is intentional and a deliberate effort to bring about response. We also assume that communication is a transactional process between two and more parties whereby meaning is exchanged through the intentional use of symbols. This means that all those involved in the process must share a common view of what the symbols and signs actually mean. This, then, means that a senders and a receivers field of experience, understanding and interpretation to a certain extent must overlap. This requires a somewhat different and developed theoretical approach to marketing communications, a qualitative approach, which pays attention to the reader, to the listener and the viewer since meaning can only be derived socially (Blythe, 2000). Meaning, signs, symbols, syntactic and culture become essential elements in the developing of communications. The linear, process-oriented model and its components are straightforward, but it is the quality of the linkages between the vario us elements in the process that determine whether the communication will be successful (Fill, 2002). However, this crucial perspective on communications is focused by only 20-30 percent of the relevant literature in the field of marketing communications. IMC as a concept has gained recognition on an international scale during the 1990s. Thus its widespread use is comparatively recent. Let us assume that the ultimate purpose of marketing is to deliver a higher standard of living (Kotler, 2003). If we use a more limited definition we could say that marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others (Kotler, 2003, p. 9). The keyword is value, which can be defined as a ratio between benefits and costs, between what the customer gets and what he/she gives. To increase greater customer participation the marketer can use several combinations of methods, all aiming to raise benefits and reduce costs. It is then evident that the main purpose of marketing communication is to affect the consumers conception of value and of the relation between benefits and costs. Defining IMC, Smith et al. (1999) distinguishes three definitions: Management and control of all market communications. Ensuring that the brand positioning, personality and messages are delivered synergistically across every element of communication and are delivered from a single consistent strategy. The strategic analysis, choice, implementation and control of all elements of marketing communications which efficiently (best use of resources), economically (minimum costs) and effectively (maximum results) influence transactions between an organization and its existing and potential customers, consumers and clients. In order to reach a better understanding of the full meaning and process of IMC Smith et al. (1999) have developed a tool which is supposed to show marketing integration as occurring at one or more of seven levels. They distinguish the following levels and corresponding degrees of integration. Vertical objectives integration. It means that communication objectives fit with marketing objectives and the overall corporate objectives. Horizontal/functional integration. Marketing communications activities fit well with other business functions of manufacturing, operations and human resource management. Marketing mix integration. The marketing mix of product, price and place decisions is consistent with the promotion decisions, e.g. with the required communication messages. Communications mix integration. All the 12 communications tools are being used to guide the customer/consumer/client through each stage of the buying process and all of them portray a consistent message. Creative design integration. The creative design and execution is uniform and consistent with the chosen positioning of the product. Internal/external integration. All internal departments and all external employed agencies are working together to an agreed plan and strategy. Financial integration. The budget is being used in the most effective and efficient way ensuring that economies of scale are achieved and that long-term investment is optimized. Smith et al. claim that the most important and fundamental level is that of vertical integration of objectives and activities and that no effective marketing communication objective can be formulated, which is not directly linked to specific marketing objectives and to relevant corporate objectives. All these levels contain specific critical issues which might occur during the process and need to be solved. One of the most essential tasks is to make sure that goals on different levels and character are mutually achievable. Objectives for profitability must be consistent with objectives for growth, for gaining increasing market share and for certain social responsibilities and to broader societal concerns. Goals and strategies must deal with industry threats and take into consideration risks of competitive response. When it comes to communication and implementation it must be sure that the goals are well understood and accepted by the key implementers. The emergence of the internet and new information technology has led many companies to reconsider their key factors to competitive success. Porter (2001) states that some companies have used internet technology to shift the basis of competition away from quality, features and service toward price, making it harder for anyone in the ir industry to reach profitability. Porter has pointed out how internet influences industry structure. Some of his findings are: differences among competitors are reduced; competition migrates to price; geographic market widens increasing the number of competitors; new substitution threats are created by the proliferation of internet; standardization of products reduces differentiation; reduced barriers to entry shifts power to suppliers; traditional powerful channels are eliminated; end-users bargaining power is increased through reduced switching costs; difficult to keep internet applications from new entrants; and the internet can expand the market by making the industry more efficient. Evidently, these and other factors must be taken into consideration when developing marketing communication. However, the most essential difference, from a communicative perspective, is not the changing set of tools. More important is to adjust objectives and strategies to changing marketing and communication realities. As we can see, IMC is a more complex issue. It is the art of uniting a senders purposes and goals with the carefully selected receivers prerequisites of interpretation and preunderstanding, to develop a creative strategy, where content and form of the messages are congruent and to optimize the selection of channels. The process has obvious similarities with classic methodology of rhetoric (Vossius, 1990). Thus IMC has become a strategic issue and should, therefore, be treated in accordance with the nature of strategy and strategic decisions. The characteristics commonly associated with the concept of strategy and strategic decisions are, first, that strategy is concerned with the long-term direction of an organization or a company. Second, strategic decisions are likely about to gain some competitive advantage. Third, strategic decisions are concerned with the scope of the organizations activities. It is to do with what owners and managements want the organization to be like and to be about. This could and should include important decisions about visions, product range, withdrawal from or entering markets. Johnson and Scholes (2002) claim that strategy can be seen as the matching or resources and activities or an organization to the environment in which it operates, sometimes known as the search for strategic fit. Besides identifying strengths and weaknesses, threats and opportunities in the business environment it would be seen as important to achieve the correct positioning of the company including the organization of the three concepts identity, profile and image. Questions concerning the connection between these concepts are of the utmost importance for the organizations relations to its market, for its ability to develop, maintain and increase a competitive position (Holm, 1998). There are many tactics at the marketers disposal when using the elements of the communications mix in order to maximize the impact of the communications activities. The basics of this is the four-way division into advertising, public relations, sales promotion and personal selling (Blythe, 2000). Traditionally, the tools of marketing communications are around 12-20. Collectively, these are referred to as the promotional mix (Blythe, 2000; Burnett and Moriarity, 1998; Fill, 1999; Kitchen, 2003; Kotler, 2003; Pickton and Broderick, 2001; Smith et al., 1999). In order to illustrate the complexity of the communication process, we must add a number of tools of varying importance and of different character, both personal and mass marketing communications. On a macro level, the scope of marketing should include ideologies, political as well as commercially oriented. Examples like the Nazi era in Germany (The Ministry of Propaganda systematically used sports events like the Olympic Games, as large-scale event marketing. Music, opera, art, architecture, uniforms, badges, flags, exhibitions, film, literature, education and parades were all used as communications tools in order to sell a political ideology). We find similar examples in the former Soviet Union and in todays North Korea. However, increasing need and opportunities to reach the single individual consumer, buyer, guest, client, visitor, patient or voter, leads to the search for more sophisticated and in several situations critical tools. It is of utmost importance to widen the methodo logical perspective and take into consideration tools of particular interest in a one-to-one marketing perspective. The numerous tools and the uncountable possible combinations illustrate the complexity of IMC and that decisions concerning IMC is a strategic issue mainly consisting of principals and guidelines rather than instructions on a tactical level, mostly handled by advertising agencies (Schroeder, 2002; Percy et al., 2002) and account executives. Also on a macro level, we can distinguish three factors which have fundamentally changed the conditions for IMC; deregulations of markets, globalization of the economy and individualization of the consumption. The emergence of new information technology can be considered as the dominating underlying factor. Communication has always been built upon three different systems sound, image and writing. All these systems have been depending on technological development. Up till now no technology has been able to transmit all systems, at t he most two. Gutenberg produced writing and image. Sound film came 1929, based on sound technology and photography. The numeric revolution handle the three systems and has become a fourth system, the digital system which itself has had tremendous economic and social consequences. Previously, the three communication systems were separate. The IT-revolution has made a total communicative integration possible, which in its turn has changed business structures. Three large business areas are now integrated: telephony, television and the computer industry. The importance of specialization has decreased and differences between previously separate cultures as publishing, film industry and music industry have diminished. Fusions have brought the three spheres together and they have become the heavy industry of our time. The development of the industrial revolution took around 200 years. The new technology has reached practically all over the world in 20 years. However, communication remains as one of the most human of activities. We can, again, define communication as a transactional process between two or more parties whereby meaning is exchanged through the intentional use of symbols (Engel et al., 1994). Notice the key elements: communication is intentional; a deliberate effort is made to bring about a response. It is a transaction and the participants are all involved in the process and it is symbolic where words, pictures, music and other stimulants are used to convey thoughts (Blythe, 2000). Computer-based systems have revolutionized communications. Computer-based communications include data based systems and web sites. We can argue that technological development has put good old days far behind. The competitive arena of today bears little resemblance to that of the mid-1990s (Blythe, 2000, p.10). Non-differentiated mass markets rarely exist today. A number of factors have emerged and interact in such a way that the environment for c ommunication strategy is radically changed. Engel et al. (1994) claimed that appealing to unidentified individuals in a mass market is increasingly becoming a dead end. One fundamental consequence is that the traditional emphasis on heavyweight mass communication campaigns (so-called above-the-line), has been replaced by more direct and highly targeted promotional activities using direct marketing and other tools aimed to reach the smallest of all target groups, the single individual. Conclusions The primary goal of IMC is to affect the perception of value and behavior through directed communication. The development and diffusion of IMC is closely associated with fast technological advancement and of a rapidly globalizing and deregulations of markets and individualization of consumption patterns. This has emphasized the need to adjust objectives and strategies to changing marketing and communication realities. In the rapidly changing and highly competitive world of the twenty-first century only strategically oriented IMC can help business to move forward. However, Kitchen and Schultz (2000) have found that a majority of firms have remained on a level mainly dealing with tactical coordination of promotional elements and that very few, a handful in todays world, have moved to financial and strategic integration. We can assume that the theoretical and methodological perspectives and frameworks are influenced by educational background and tradition. On a tactical level marketing, communication is handled by professionally skilled account executives, art directors and copy directors with very limited competence and experience from strategic management. A study of the current educational program, specially designed for management on strategic level, shows that communication theory and methodology takes up approximately 3 percent of total time. The rest of the time is devoted to strategic planning, applied management, financial analysis, marketing, politics and economics. This educational structure has remained during at least the last two decades. A main conclusion we can draw is that those who have strategic and tactic responsibility for IMC live in separate educational, cultural, intellectual and empirical spheres. Those responsible for strategic management decisions possess, at the best, strategic management ability but lack insight and awareness concerning communication theory and method. And those professionally skilled in communication lack relevant skills concerning strategic management, theoretically and empirically. If we imagine these two spheres as areas, we can easily notice that the intersection field is very small. A study of relevant literature published during the 1990s shows that a simplified theoretical perspective on communication as process oriented, sequential and linear is dominating 70-80 percent of the books, thereby overlooking the complexity of communication. Different educational cultures might be an essential obstacle to move IMC from tactics to strategy. A study of leading Swedish schools and institutes in the fields of management shows that approximately only 3 percent of total time is devoted to communication theory and methodology. The study also shows that the education programs of the leading marketing communications schools contain less than 10 percent of leadership and strategic management while more 90 percent is aimed at communication theory, various techniques, advertising, art, copy and account executive training. A concluding remark is that the concept of IMC is dominated by a simplified and insufficient theoretical perspective and handled by professionals with skills on a technical and tactical level. This indicates that there is a gap between two cultural, intellectual and empirical spheres. Opportunities for further research. Based on various researches by scholars in the field, I would encourage more research to be carried out in this aspect of marketing. It is a matter of common interest for academics, professional schools and practitioners on strategic and tactical levels to close the gap in order to move IMC from tactics to strategy. This can be achieved by international research and reconsidering educational programs regarding management, marketing and marketing communications. REFERENCES Berger, P., Luckman, T. (1991), The Social Construction of Reality: A Treatise in the Sociology of Knowledge, Penguin, New York, NY, pp.56-7. Blythe, J. (2000), Marketing Communications, Pearson Education, Edinburgh, Financial Times/Prentice-Hall, Burnett, J., Moriarity, S. (1998), Introduction to Marketing Communications, An Integrated Approach, Prentice-Hall, Englewood Cliffs, NJ. Cartwright, D. (1972), Some Principles of Mass Persuasion, Human Relations, Cohen, J.B., New York, NY, Vol. 2 No.3, pp.253-67;. Caywood, D., Schultz, D.E., Wang, p. (1991), Integrated marketing communications: a survey of national goods advertisers, unpublished report, Medill School of Journalism, Northwestern University, June, . Coulson-Thomas, C.J. (1983), Marketing Communications, Butterworth-Heineman, Oxford, Duncan, T. (2002), IMC: Using Advertising and Promotion to Build Brands, McGraw-Hill, New York, NY, International edition,. Dyer, G. (1982), Advertising As Communication, Routledge, London,. Eagle, L.C., Kitchen, P.J. (2000), IMC, brand, communications and corporate cultures; client/advertising agency co-ordination and cohesion, European Journal of Marketing, Vol. 34 No.5/6, pp.667-86. Engel, J.F., Warshaw, M.R., Kinnear, T. (1994), Promotional Strategy: Managing the Marketing Communications Process, 8th ed., Irwin, Burr Ridge, IL,. Fill, C. (1999), Marketing Communications, Context, Contents and Strategies, 2nd ed., Prentice-Hall, Hemel Hempstead,. Fill, C. (2002), Marketing Communications, Contexts, Strategies and Applications, 3rd ed., Prentice Hall, Europe, Hemel Hempstead, pp.32. Holm, O. (1998), Aspects of Marketing Communication and Operational Concepts in Companies and Organisations, Swedish School of Economics and Business Administration, Helsinki, No. 73,. Holm, O. (2002), Strategisk Marknadskommunikation, Teorier och Metoder (Strategic Marketing Communications Theories and Methods), Liber Fà ¶rlag, Malmà ¶,. Hobbes, T. (1651), Leviathan: or, the Matter, Form, and Power of a Commonwealth, Ecclesiastical and Civil, Morleys Universal Library, Paris, No.April,. Johnson, G., Scholes, K. (2002), Exploring Corporate Strategy, Prentice-Hall, Edinburgh, Katz, E. (1987), Communication Research since Lazarsfield, Public Opinion Quarterly, Vol. 51 No.4, pp.S25-S45. Kitchen, P.J., Schultz, D.E. (1997), Integrated marketing communications in US advertising agencies: an exploratory study, Journal of Advertising Research, Vol. 37 No.5, pp.7-18. Kitchen, P.J., Schultz, D.E. (1998), IMC a UK ads agency perspective, Journal of Marketing Management, Vol. 14 pp.465-85. Kitchen, P.J. (2003), Critical times; an integrated marketing communication perspective, paper presented at the First International Conference on Business Economics,. Kitchen, P.J., Schultz, D.E. (1999), A multi-country comparison of the driver for IMC, Journal of Advertising Research, Vol. 39 No.1, pp.17-21. Kitchen, P.J., Schultz, D.E. (2000), A response to Theoretical concept or management fashion', Journal of Advertising Research, Vol. 40 No.5, pp.17-21. Kotler, P. (1992), Marketing Management, 7th, Prentice-Hall International, Englewood Cliffs, NJ, pp 161-4. Kotler, P. (2003), Marketing Management, 11th ed., Prentice-Hall/Pearson Education, Englewood Cliff, NJ,. Lansley, S. (1993), Material World, Consumer Policy Review, Vol. 3 No.1, pp.27-33. Miller, D., Rose, P.B. (1994), Integrat

charant Character Changes in Sophocles Antigone :: Antigone essays

Character Changes in Antigone In Sophocles' Greek tragedy, Antigone, two characters undergo character changes. During the play the audience sees these two characters' attitudes change from close-minded to open-minded. It is their close-minded, stubborn attitudes, which lead to their decline in the play, and ultimately to a series of deaths. In the beginning Antigone is a close minded character who later becomes open minded. After the death of her brothers, Eteocles and Polyneices, Creon becomes the ruler of Thebes. He decides that Eteocles will receive a funeral with military honors because he fought for his country. However, Polyneices, who broke his exile to " spill the blood of his father and sell his own people into slavery", will have no burial. Antigone disagrees with Creon's unjust actions and says, " Creon is not strong enough to stand in my way." She vows to bury her brother so that his soul may gain the peace of the underworld. Antigone is torn between the law placed against burying her brother and her own thoughts of doing what she feels should be done for her family. Her intent is simply to give her brother, Polyneices, a proper burial so that she will follow "the laws of the gods." Antigone knows that she is in danger of being killed for her actions and she says, "I say that this crime is holy: I shall lie down with him in death, and I shall be as dear to him as he to me." Her own laws, or morals, drive her to break Creon's law placed against Polyneices burial. Even after she realizes that she will have to bury Polyneices without the help of her sister, Ismene, she says: Go away, Ismene: I shall be hating you soon, and the dead will too, For your words are hateful. Leave me my foolish plan: I am not afraid of the danger; if it means death, It will not be the worst of deaths-death without honor. Here Ismene is trying to reason with Antigone by saying that she cannot disobey the law because of the consequences. Antigone is close-minded when she immediately tells her to go away an d refuses to listen to her. Later in the play, Antigone is sorrowful for her actions and the consequences yet she is not regretful for her crime. She says her crime is just, yet she does regret being forced to commit it.

Historical Development of the 1960s Essay

Historical Development of the 1960s Introduction            Of the many historical eras, the 1960 era is regarded as one of the most controversial eras ever in the history of America. However, this was not the anticipation that most of American citizens had. At the very beginning of the 1960s, many believed that this was perhaps the most promising era yet. They even dubbed this era the golden age. The expectations of the people intensified in 1961 when John F. Kennedy took the office of the president. His charisma and enthusiasm won the hearts and trust of the American people. They strongly believed that his government would provide solutions to the major problems that they were facing at the time. However, to the surprise of many, the decade turned out to be the complete opposite of what they had expected. The president himself was assassinated, a chaotic storm characterized by protests by civil rights movements engulfed the country, and instead of the war in Vietnam coming to a halt, it intensified. This essay will strive to create an interconnection between these events which shaped up the 1960s. It will tackle incidents relating to the free speech movement, the Vietnamwar, the Black Panther Party, Rock-n-roll, and the women’s movement, also known as the feminist movement, as witnessed in this decade.            An issue that had been a thorn in the flesh of the American people was coexistence of the white Americans and the African-Americans. Though the slave trade had been abolished by this time, issues of discrimination were still rampant in society. The African Americans would hence dedicate themselves to fighting for equality for their people in this society. At the very beginning of 1960, some four black students defied the norms of society at that particular time and sat down at a white’s-only lunch counter. Their actions were succeeded by demonstrations at that counter every day, drawing the nation’s attention.            6 years down the line, the African-American community still wanted society to regard them as equal with the rest of the Americans and this led to the formation of the Black Panther Party. It was originally known as the Black panther Party of self-defense but the name changed. This party movement was however founded for the sole purpose of eradicating police brutality in African-American neighborhoods. However, with the rapid expansion of the party and the start of a publication, the objectives of the party had diversified. This diversification meant that the party was keener on social empowerment thus disregarding the exclusivity of race. This however sparked up problems within the party since the radical members differed in opinion with the members that were in support of their socialistic cause. This made the party’s political motive to be disoriented and the government at that time considered the party as a national threat.            The Black community of the United States was not the only entity that was fighting for its civil rights. Gender inequality was still a societal vice that America was struggling with. During this time, men were given more opportunities as compared to women in virtually every field and this led to the second wave of the feminist movement. The job market viewed women as the less productive species. One of the reasons why this notion was upheld was because the women needed time off when they delivered and most employers believed the assertion that women would quit their job when they got pregnant. More to this, the society had branded the man as the provider of the home. It was therefore argued that men needed jobs and better paythan women because of the fact that there were people who were dependent on them. Generally, society had defined the place of a woman as the home; whether she was educated or not.            In 1963, Betty Freidan wrote a book, The Feminine Mystique. This book highlighted the frustration of the educated housewives and how society had forcefully put them in a state of dissatisfaction. What shocked many is the fact that she defied society’s assumption that women found satisfaction in only serving their families. This book stirred a revolutionary movement, one which historians refer to as the second wave of the feminist movement. This movement saw society begin to give women more chances in schools, the job market and also in matters involving remuneration.            From the historical facts available from this era, it is evident that civil rights protests and demonstrations were the order of the day. Even students took the liberty of staging their own protests during this period. The Free Speech Movement was the name given to the protests that the students staged. This movement took place in 1964-1965 at the University of California, Berkley, when students were expressing their discontentment on the ban that the school administration had imposed on on-campus political activities. The students rationale for the protests was that this ban was infringement of their academic freedom and right to free speech. The students felt that they could do more than just confine themselves to books. The objectives of the movement had been put in place way before the movement began when students in the campus formed a political party that enabled them to get involved in off-campus political and societal issues.            The students used this platform to source funds from campus students to support civil rights causes. However, this right was exclusively granted to the political clubs in the school and this is what prompted the school to impose the ban on on-campus political activities. Though the students were doing this out of good will, society was of a contrary opinion. For this reason, voters gave the governor seat to Ronald Regan in 1966 whose campaign forte was to make good the mess that the Berkley students had made.            Events in this era were not just restricted to the local scene. The events that America was involved in during this era also crossed boarders. America had been in conflict with Vietnam since the 1950’s. With the election of J. F. Kennedy, Americans were hopeful that this conflict was finally going to come to an end following his campaign theme; his government had answers to America’s biggest problems. However, these hopes seemed to go down the drain in 1963 when Kennedy was assassinated. The hopes of the American people were now in Lyndon B. Johnson’s hands. His government had two wars to fight; the war against poverty, and the war in Vietnam.            However, Johnson had committed himself to establishing an anti-communist south-Vietnam, a trait he had inherited from his predecessors in their solidarity to the country. For this reason, he had to make a choice to forego the war on poverty to attend to the war in Vietnam. More to this, the president had gained the support of the congress and they gave him the authorization to protect the American soldiers and their allies by all means necessary. The prolongation of the war caused a divide in the nation. Some were in support of the war, others protested against the war, whereas others fled to neighboring Canada to avoid being drafted into the war.            Amidst all these events that were happening, people needed something to give them an escape from it all even if it was temporary. Entertainment was the surest way of attaining such. In this era, the most common form of entertainment was music. Rock-n-rollwas the most popular music genre at the time. The developments in this genre were referred to as invasions and were named on the basis of where they originated from. The British invasion occurred in the early 1960s. In mid 1960s, garage rock was unveiled. The genre was common in North America. The genre gained this name because it was played by armatures at the comfort of their homes in their garages. However, this genre barely made it past the 1960s as it was replaced by other genres. Conclusion            The 1960s era, as highlighted above was a rather event-full one in the American history. Though it may seem like the era did not live up to its expectation as the golden age, it can be argued that to some extent it did. This is because the events during this time acted as milestones especially with regards to civil rights issues. However, the prolongation of the war in Vietnam did injustice to the country as it caused a divide. In conclusion, the 1960s were not shy of historical events. References Fischer, Klaus P.  America in White, Black, and Gray: The Stormy 1960s. New York [u.a.: Continuum, 2006. Print. Source document

Life is fair Essay

Many people think that life is not fair, but I totally disagree with them. You need to pay for what’s not fair in your life. In some cases, when people win the big prize money on the lottery, they may have lost some of the most valuable things in their life. Last year, A California man got the big money from the lottery, but subsequently got in a car accident losing his family. Many people think Bill Gates should not be that rich without working hard, but we have to admit that he is very smart. He used his computer knowledge to create the first Operating System that is user friendly to different people in all walks of life, which became good news for the computer industry. His most successful attribute is his business skill. He made the different version of Windows on each year and it mase people follow his operation system upgrades each year. But he needs to spend most of his own time working in his company. Time magazine interviewed him before, and he said that he needs to be in the Microsoft office almost 12 hours every day including the holidays. And he will not waste his money on expensive things such as: car, watch, housing, food, etc†¦.. His life is very simple. He wakes up every 7am and after breakfast, he will be back in the office. I don’t think people like to get rich without any entertainment, but Bill Gates got rich without a rich life. Some people will think some third-world citizens is an example that life is not fair. We should know life is not only a race to get rich in money or possessions. We can chase a simple life and still be rich. Some third-world people may not buy food, but they do grow food by themselves. They will do everything for themselves without relying too much on money. For example: they will make the house, table, chair, food, even the entertainment from their surroundings. The first or second world people will think how to get money every day. Unlike some third-world citizens, they will chase the money for their life. At least, the third-world people can live without money. They will not think they can’t live without money. Nowadays, many people commit suicide over money. But the third-world people seem happier than first or second country people because their life is very simple. They will not think too much on being rich or not rich. Many third-world children don’t even have computers, video games, etc†¦Ã¢â‚¬ ¦ but they still find other sources of entertainment. They don’t have any stress in school to be the have the latest gadgets and cars and be cool. Also, first world children can’t live without electronic gadgets. And, for some, their parents will push their child to be doctor, lawyer, engineer, etc†¦Ã¢â‚¬ ¦. and they will get stressed out or a be unhappy about it. That’s why the life is still fair even if it doesn’t look like it is. You can life without money, but you can be happier than your life with money. In turn, poor people, or poor countries, should be very happy to take out such loans, confident that investment returns are so high that the repayments will not be difficult. I have been to places like South Africa, Kenya and Guatemala and although the people are poor they are so very happy. They might live in tiny houses and live in poverty, but they have a happy home and family even if they don’t have many possessions. I have been to places like Norway, Switzerland and the USA and some of the people are really wealthy. They don’t seem all that happy and some of them are really miserable compared to the poor people. A basic illustration of my point is: if you don’t have money, you can walk. If you have a little money, you can ride the bicycle. If you have more money, you can drive a car. If you are rich, you can hire a driver. In today’s social, many rich people get big money from their parents. Finally, since they are not good with managing their money, they will lose all their whole money. Then they need work harder than most people. All of us know that the weather doesn’t happen without explanations. Sunny warm days and cold freeze nights each have their roots in the laws of nature. These laws are absolutely fair since everywhere in the universe, so far as scientists know; they operate in exactly the same way. The weather in America is caused by the very same forces as the weather in Asia. â€Å"Outside† weather, then, clearly is fair. Not that fair days always greet us when we rise each morning, but in the sense that climate is produced by objective laws of nature which work the same way in every part of the world. We should not only focus on the money. Many people who become rich are not happy. Many feel lonely, stressed, unhappy, etc†¦Ã¢â‚¬ ¦What we should be focusing on is not money but on the quality of life. We cannot bring the money to heaven. Money is only a tool to make our life easy. We cannot say that life is not fair by using money as a standard. Actually, I discussed with my classmate about this and they figured out whether life is fair or not by money. I think that is totally wrong. Some people are working for money, but I am working for my hobby. I am happy work in my job even if I don’t get as much as a CEO. I can learn many different computer skills on my job. I can find my hobby from my job. Some people think they should not get a low rate salary on their job. I think they should rather be interested on their job to make them satisfied. If they are not satisfied, then they think their salary is low. Why should Bill Gates get rich? Because of his interest in the computer, and he put his interest on the business. The main idea is if you don’t love your job, you will never get rich. Many successful people love their job. That’s why I think life is fair. It’s just that most people dislike their job. We think we should focus on how people live. Don’t focus on whether people are rich or not rich. Many people are not happy with much money. They got rich and only focus on expensive things. They don’t know how to live life. Expensive things can’t make true happiness. Life is Fair says this is exactly how life works. But if we are to understand how justice operates in the world, we must first study life’s big picture. We cannot examine life only from the point of view of the material world only.

American Economy During and after Depression essays

American Economy During and after Depression essays After the First World War America was a completely different country. The twenties were a very unusual time period in American History. There are many reasons why it was called the Roaring Twenties. Most of the American people were living a great life and were able to afford luxury items; even though this didnt apply to everyone many believed that it was a time of great hopes. In the twenties, industry took a very big step. It nearly doubled. Not only did industry grow, but also so did science, laws, beliefs, arts, social lives changed, sports and the various different news from around the globe. The workweek had dropped from 60 to 48 hours. For the first time, the Americans considered play as important as work. The weekend family outing and vacation had become things workers expected it. Huge numbers of people had radios went to the movies and owned a car. Jazz was also introduced in the 20's. The car and train industry was the largest industry there was. The assembly line made mass production possible, and the industry boomed. America was now a very powerful envy of many countries. America had high production and low unemployment. But as the 20s came, the economy jostled forward. It was because everything was easier and more efficient that made America the greatest economically sound country in the whole world. (Encarta, 1) During the decade, American corporations became larger. Some grew by securing markets abroad, as did the United Fruit Company in Latin America. Others grew through consolidation. Large companies came to dominate many industries. By the end of the 1920s, 100 corporations controlled nearly half the nations business. (Encarta, 1) The economic boom was started by many different reasons. One of the key reasons was the creation of Mass production. Factories around the United States could use electricity and set up assembly lines and make objects quickly. Henry ...

Features of Quantitative Research Essays

Features of Quantitative Research Essays Features of Quantitative Research Essay Features of Quantitative Research Essay Quantitative research tends to be numerical or categorical. This type of research aims to make predictions, establish facts and test hypothesis that have already been stated, that is, aims to find evidence which supports or does not support on existing hypothesis. Quantitative research normally involves large numbers of respondents, typically a hundred or more, and obtains results that are representative of the total population. Therefore, it is a form of research method that is considerably appropriate for generalization of descriptions. There are several main types of approaches to quantitative research (show as following) and these techniques are widely used in many substantive fields to study and explain individual differences and patterns of relationships among variables. Correlational research aims to find out whether there is a relationship between two or more variables (Gay Airasian, 1999). In any case, if a relationship is found, then its degree is identified by a number between -1. 00 and +1. 00 and this number is known as a correlation coefficient. For instance, when one variable increases and the other also increases, then the correlation in this case would be positive. On the other hand, if a correlation is negative, that means, when one variable decreases, the other also decreases. Survey research targets to answer questions about current status of the subject of study. This usually involves studying attitudes, practices or concerns of certain group of people. (Gay Airasion, 1999).   Causal-comparative research aims to find a cause-effect relationship between two or more different programs, methods, or groups. : An example of this would be to find out if children watch violence programs on TV causes aggressive behaviours. The main advantage of quantitative research is the results are statistically reliable and the results are able to be projected to the population. It has high reliability as different researchers, using the same measurement system are likely to come up at the same measurement for same subjects This method is appropriate for measuring both attitudes and behaviours and therefore quantitative research method is one of the traditional research method that many psychologists used in their approach to research design. Differences in features in another basic type of research approach When talking about the features of quantitative research, people often mention another basic research method qualitative research as a comparison. In qualitative research, it involves emhasising meanings, experiences, descriptions and etc (Coolican, 1990). And it uses mainly non-numerical data such as observations and interviews, that is, it does not use numbers in its analysis. Data is usually in the form of words that have been recorded to represent observations. Also in contrast to quantitative research, qualitative research often requires small number of respondent. The reason of why mentioned the features of qualitative research method is because this would add up to the disadvantages of quantitative research method to explain why I think many psychologist has become dissatisfied with the more traditional quantitative approach to research design, despite it is the most common type of approach in many psychological research. Disadvantages of quantitative research As one of the reasons for using quantitative research is to find out whether a group of people shares certain characteristic in common, the disadvantage of this method is that the resulting theory usually unable to take account of the unique characteristics of individual cases. Another characteristic of results which generated from quantitative research is they tend to be very simple in comparison to qualitative research, which is generally rich in information with detailed descriptions such as interview transcripts, personal comments and audio recordings, the results obtained from quantitative research are generally reduced to a few numerical statistics and summarised in a few short statements. In this sense, depth of understanding in qualitative research is therefore considerably superficial. According to McCullough (1995), the primary disadvantages of quantitative research is that issues are only measurement if they are known prior to the beginning of the survey (and therefore, have been incorporated into the questionnaire) and quantitative research requires the advance formulation of specific hypothesis by Huysamen (1997). With this characteristic in place, quantitative research is therefore only appropriate when the issues to be tested are known. This research method would not be appropriate to use in situations such as an initial leaning phase or as a method to explore new ideas. One disadvantage of quantitative research is that its study can be unreliatble since this type of study is relied on statistical method of analyzing data, unless use large enough samples of respondents, otherwise it might not be able to provide accurate or meaningful results. Some psychologists criticized that quantitative research usually takes place in artificial settings. And the way researchers create an artificial settings such as in laboratory in quantitative research is due to the attempt to control the variables in their studies. That is the reason of why some psychologists doubted whether the results obtained in these unnatural settings can apply in the real world. Thus, again, results from this research method can possibly be unreliable. Summary Quantitative research is criticized for its low validity as it is unable to take account of the unique characteristic of individual cases and therefore results are generalized, narrow and lack of detailed information. Also, as the settings of this type of research are often artificial, information or data obtained from these type of studies are likely unrealistic. For these reasons, many psychologist has become dissatisfied with this traditional research approach in research design. Reference Coolican, Hugh (1990), Research Methods and Statistics in Psychology. Hodder Sloughton. Gay, L. R. , Airasian, Peter. (1999). Educational Research: Competencies for Analysis and Application, Sixth Edition, Upper Saddle River, NJ: Merrill. Huysamen, G. K. (1997, March). Parallels Between Qualitative Research and Sequentially Performed Quantitative Research. South African Journal of Psychology, 27, 1-8.

Acid Rain Essays (1959 words) - Inorganic Solvents, Acid Rain

Acid Rain INTRODUCTION: Acid rain is a great problem in our world. It causes fish and plants to die in our waters. As well it causes harm to our own race as well, because we eat these fish, drink this water and eat these plants. It is a problem that we must all face together and try to get rid of. However acid rain on it's own is not the biggest problem. It cause many other problems such as aluminum poisoning. Acid Rain is deadly. WHAT IS ACID RAIN? Acid rain is all the rain, snow, mist etc that falls from the sky onto our planet that contains an unnatural acidic. It is not to be confused with uncontaminated rain that falls, for that rain is naturally slightly acidic. It is caused by today's industry. When products are manufactured many chemicals are used to create it. However because of the difficulty and cost of properly disposing of these products they are often emitted into the atmosphere with little or no treatment. The term was first considered to be important about 20 years ago when scientists in Sweden and Norway first believed that acidic rain may be causing great ecological damage to the planet. The problem was that by the time that the scientist found the problem it was already very large. Detecting an acid lake is often quite difficult. A lake does not become acid over night. It happens over a period of many years, some times decades. The changes are usually to gradual for them to be noticed early. At the beginning of the 20th century most rivers/lakes like the river Tovdal in Norway had not yet begun to die. However by 1926 local inspectors were noticing that many of the lakes were beginning to show signs of death. Fish were found dead along the banks of many rivers. As the winters ice began to melt off more and more hundreds upon hundreds more dead fish (trout in particular) were being found. It was at this time that scientist began to search for the reason. As the scientists continued to work they found many piles of dead fish, up to 5000 in one pile, further up the river. Divers were sent in to examine the bottom of the rivers. What they found were many more dead fish. Many live and dead specimens were taken back to labs across Norway. When the live specimens were examined they were found to have very little sodium in their blood. This is typical a typical symptom of acid poisoning. The acid had entered the gills of the fish and poisoned them so that they were unable to ext ract salt from the water to maintain their bodies sodium levels. Many scientist said that this acid poising was due to the fact that it was just after the winter and that all the snow and ice was running down into the streams and lakes. They believed that the snow had been exposed to many natural phenomena that gave the snow it's high acid content. Other scientists were not sure that this theory was correct because at the time that the snow was added to the lakes and streams the Ph levels would change from around 5.2 to 4.6. They believed that such a high jump could not be attributed to natural causes. They believed that it was due to air pollution. They were right. Since the beginning of the Industrial revolution in England pollution had been affecting all the trees,soil and rivers in Europe and North America. However until recently the loses of fish was contained to the southern parts of Europe. Because of the constant onslaught of acid rain lakes and rivers began to lose their ability to counter act their affects. Much of the alkaline elements; such as calcium and limestone; in the soil had been washed away. It is these lakes that we must be worried about for they will soon become extinct. A fact that may please fishermen is that in lakes/rivers they tend to catch older and larger fish. This may please them in the short run however they will soon have to change lakes for the fish supply will die quickly in these lakes. The problem is that acid

TV Journal Entry Essay Example | Topics and Well Written Essays - 500 words - 1

TV Journal Entry - Essay Example As the discussion declares the author's hard work and determination can be seen in the course of my academic journey. One of his proudest milestones was to graduate with honors in high school despite his language limitations and to gain acceptance to the University of Minnesota. While attending the University of Minnesota, he was honored by belonging to the National Society of Collegiate Scholars. he was recognized by the National Name Exchange Program based on my demonstrated academic merit. He has been honored by the Multicultural Center for Academic Excellence. During my undergraduate studies, the author has worked extensively with Dr. LaDora Thompson. This paper stresses that the author has volunteered in Vietnam over the summer. He worked in the internal medicine department at the pharmacy clinic where my relatives work. His duties included helping patients walk after a surgery and assisting them to the bathroom. He has worked at the Snyder Drug Emporium. He was able to assist my aunts while they counseled their patients about the side effects of the drugs. His direct contact with patients, pharmacists, doctors and nurses enabled me to gain valuable experience. The influences of the author's childhood, academic background, volunteer and research experience have combined to instill in him a passion for my decision to become a doctor of pharmacy. He feels that his background has made me mentally and emotionally prepared to commit to the pharmacy profession. If he is admitted to your school it will be another step in carrying out the author's dream.

See the attachments>> Essay Example | Topics and Well Written Essays - 500 words

Youth Unemployment as a Social Economic Challenge - Essay Example This discussion highlights that the number of unemployed individuals increased to 4.5 million in March from 4.41 million in the previous month. A year earlier, 2013 the figure was 4.02 million. While nominal wages rose 6.1 percent year-on-year to an average RUB 33205 (8.1 percent in February), real pay fell 9.3 percent after dropping by 7.4 percent in the previous month. Real disposable income shrank 1.8 percent (-1.6 percent in February). As the discussion outlines a number of factors are responsible for increasing the situation of unemployment in Russia. The first reason is the shortage of raw materials such as the supply of coal, timber or oil fails, and the factories have to stand idle, waiting until the necessary fuel arrives. The shortage of this materials delayed factories to function. The second reason is financial difficulties where there are a rigid economy campaigns. Many factories have had large deficits. The cost at which these factories operate is very high. This forced the directors to apply methods that will force them to economize. The third reason is food shortage where every factory is forced to feed their employees thus forces the factory to employ workers that they can feed. The fourth reason is the increase in the use of machines replacing the use of manual labor forcing people to lose their jobs. The unemployment factor has led to political issues where there is loss trust in the administration a nd the government. These factors may lead to political instability, increase employment gaps as many individuals continue to be jobless after finishing school. In addition, the standard of living where the completion of jobs and the negotiation power of individuals also decrease and their living standards and salaries reduce thus affecting the overall economy of the country.

Managed Health Care Delivery with Healthcare Reform Act Essay

Managed Health Care Delivery with Healthcare Reform Act - Essay Example These legislative developments will no doubt bring about tremendous changes in the managed care sector impact immensely on the system of care delivery. Studying managed healthcare relative to the Health Care Reform Act is therefore a very important topic affecting healthcare professionals, care providers, medical students, policy makers and other stakeholders. The Act will particularly have far reaching impacts on models of business for insurance providers and the Managed HealthCare Sector. Insurers and self funded care plans for instance are required to overhaul some practices of underwriting as well as structures of benefit. The act will therefore see insurers receive more customers since most Americans are expected to acquire covers or attract penal measures. Ultimately premium rates expected to hike as insurers struggle with costs of registering new clients some with very high costs of medication. Another area of concern to the Health Care Reform Act has to do with compensation for physicians especially given the amount and nature of work given the changes that will be occasioned by the reforms. The future of managed healthcare is thus going to be marred with a myriad of changes all in the best interest of the patient in America. It is important for these reasons that I believe this is as very relevant and timely topic for students in the entire medical field. In this article, the author reflects on physician compensation, cost and quality in the U.S. He also explains three ways to reimburse physicians for services rendered; the ways are salary, capitation, or fee for service. Physicians reimbursed on the basis of salary receive a certain sum at the end of every month or year worked. Those on capitation schedule receive their payments commensurate with the number of patients attended to or the number of patients placed under their responsibility. On the other hand, professionals compensated based on fee-for-service receive payment for

Capital Budgeting Essay Example | Topics and Well Written Essays - 500 words

Capital Budgeting - Essay Example There are various capital budgeting techniques which are used in evaluation of a project so to determine its viability they include; net present value, internal rate of return, profitability index, average rate of return, pay-back period and modified internal rate of return. Guillermo Furniture is faced with three investment situations, which are to continue with the current production, adopt high-tech production, or act as a broker. Therefore, there is need to ascertain which of the investment will yield the highest returns to the firm. In order to carry out efficient investment appraisal, we will involve four capital budgeting techniques. The techniques that will be applied in this case will include; computation of net present value, internal rate of return, average rate of return and the profitability index. Net present value is capital techniques which uses discounted cash flows. It estimate the present value of future cash out flow and discount the future cash flow using cost of capital of the country ( the cost of equity for unlevered firm and Weighted average cost of capital for the levered firm). After ascertaining the present value of all cash flow of Guillermo furniture, the cash flow are summed up (cash inflows are positive while cash outflows are negative) (Shapiro, 2005).

Corporate ocial Reponibility Term Paper Example | Topics and Well Written Essays - 1500 words

Corporate ocial Reponibility - Term Paper Example The caÃ'•e Ã'•tudy "Being Green" referÃ'• to a native Belgium called Gunter Pauli now living in the city of Tokyo, Japan. Mr. Pauli iÃ'• a buÃ'•ineÃ'•Ã'•man who concentrateÃ'• on been a Ã'•ocial entrepreneur believing that aÃ'• organiÃ'•ationÃ'• operate in the twenty-firÃ'•t-century their effortÃ'• muÃ'•t be divided between not only been financially Ã'•uÃ'•tainable, but Ã'•ocially Ã'•uÃ'•tainable aÃ'• well meaning that a firm needÃ'• the capacity to adapt to changing Ã'•ocietal conditionÃ'•. Mr. Pauli'Ã'• aim iÃ'• to create manufacturing facilitieÃ'• that function to completely aboliÃ'•h waÃ'•te by reuÃ'•ing or recycling all the raw materialÃ'• they take in. Additionally, Mr. Pauli iÃ'• the former CEO of a Belgium company Ecover that produceÃ'• cleaning productÃ'• from natural Ã'•oapÃ'• and renewable raw materialÃ'•, operating at a near-zero-emiÃ'•Ã'•ion factory. Ecover developÃ'• high-technology productà '• baÃ'•ed on a maÃ'•tery of the chemiÃ'•try of renewable reÃ'•ourceÃ'• in order to eÃ'•tabliÃ'•h Ã'•uÃ'•tainable economic and Ã'•ocial development. (RobbinÃ'•, Bergman, Ð…tagg, Coulter, 2003). AÃ'• a great amount of media intereÃ'•t occurred, he left Ecover and moved to Tokyo to work for the United NationÃ'• UniverÃ'•ity and the Zero EmiÃ'•Ã'•ionÃ'• ReÃ'•earch Initiative (ZERI) trying to achieve zero-emiÃ'•Ã'•ionÃ'• technology.Ð…ocial reÃ'•ponÃ'•ibility addÃ'• an ethical imperative to do thoÃ'•e thingÃ'• that make Ã'•ociety better and not to do thoÃ'•e that could make it worÃ'•e. FirÃ'•tly, if an organization actÃ'• Ã'•ocially reÃ'•ponÃ'•ible it encourageÃ'• Ã'•hareholderÃ'• intereÃ'•t aÃ'• it will improve a buÃ'•ineÃ'•Ã'•'Ã'• Ã'•hare price in the future.... Mr. Pauli i a buineman who concentrate on been a ocial entrepreneur believing that a organiation operate in the twenty-firt-century their effort mut be divided between not only been financially utainable, but ocially utainable a well meaning that a firm need the capacity to adapt to changing ocietal condition. Mr. Pauli' aim i to create manufacturing facilitie that function to completely abolih wate by reuing or recycling all the raw material they take in. Additionally Mr. Pauli i the former CEO of a Belgium company Ecover that produce cleaning product from natural oap and renewable raw material, operating at a near-zero-emiion factory. Ecover develop high-technology product baed on a matery of the chemitry of renewable reource in order to etablih utainable economic and ocial development. (Robbin, Bergman, tagg, Coulter, 2003). A a great amount of media interet occurred, he left Ecover and moved to Tokyo to work for the United Nation Univerity and the Zero Emiion Reearch Initiative (ZERI) trying to achieve zero-emiion technology. Body of Analyi Argument For and Againt ocial Reponibility ocial reponibility add an ethical imperative to do thoe thing that make ociety better and not to do thoe that could make it wore. Below are three (3) benefit in favor of ocial reponibility and three (3) argument againt the concept. Firtly, if an organization act ocially reponible it encourage hareholder interet a it will improve a buine' hare price in the future. Manager hould be aiming to maximie the number of hareholder thu, accepting numerou ocial obligation and the cot that go with them, in order to protect and maintain ociety' welfare by not polluting, dicriminating or puruing any deceptive advertiing along with been an advocate in improving ociety by

Managed Health Care Delivery with Healthcare Reform Act Essay

Managed Health Care Delivery with Healthcare Reform Act - Essay Example These legislative developments will no doubt bring about tremendous changes in the managed care sector impact immensely on the system of care delivery. Studying managed healthcare relative to the Health Care Reform Act is therefore a very important topic affecting healthcare professionals, care providers, medical students, policy makers and other stakeholders. The Act will particularly have far reaching impacts on models of business for insurance providers and the Managed HealthCare Sector. Insurers and self funded care plans for instance are required to overhaul some practices of underwriting as well as structures of benefit. The act will therefore see insurers receive more customers since most Americans are expected to acquire covers or attract penal measures. Ultimately premium rates expected to hike as insurers struggle with costs of registering new clients some with very high costs of medication. Another area of concern to the Health Care Reform Act has to do with compensation for physicians especially given the amount and nature of work given the changes that will be occasioned by the reforms. The future of managed healthcare is thus going to be marred with a myriad of changes all in the best interest of the patient in America. It is important for these reasons that I believe this is as very relevant and timely topic for students in the entire medical field. In this article, the author reflects on physician compensation, cost and quality in the U.S. He also explains three ways to reimburse physicians for services rendered; the ways are salary, capitation, or fee for service. Physicians reimbursed on the basis of salary receive a certain sum at the end of every month or year worked. Those on capitation schedule receive their payments commensurate with the number of patients attended to or the number of patients placed under their responsibility. On the other hand, professionals compensated based on fee-for-service receive payment for

Corporate ocial Reponibility Term Paper Example | Topics and Well Written Essays - 1500 words

Corporate ocial Reponibility - Term Paper Example The caÃ'•e Ã'•tudy "Being Green" referÃ'• to a native Belgium called Gunter Pauli now living in the city of Tokyo, Japan. Mr. Pauli iÃ'• a buÃ'•ineÃ'•Ã'•man who concentrateÃ'• on been a Ã'•ocial entrepreneur believing that aÃ'• organiÃ'•ationÃ'• operate in the twenty-firÃ'•t-century their effortÃ'• muÃ'•t be divided between not only been financially Ã'•uÃ'•tainable, but Ã'•ocially Ã'•uÃ'•tainable aÃ'• well meaning that a firm needÃ'• the capacity to adapt to changing Ã'•ocietal conditionÃ'•. Mr. Pauli'Ã'• aim iÃ'• to create manufacturing facilitieÃ'• that function to completely aboliÃ'•h waÃ'•te by reuÃ'•ing or recycling all the raw materialÃ'• they take in. Additionally, Mr. Pauli iÃ'• the former CEO of a Belgium company Ecover that produceÃ'• cleaning productÃ'• from natural Ã'•oapÃ'• and renewable raw materialÃ'•, operating at a near-zero-emiÃ'•Ã'•ion factory. Ecover developÃ'• high-technology productà '• baÃ'•ed on a maÃ'•tery of the chemiÃ'•try of renewable reÃ'•ourceÃ'• in order to eÃ'•tabliÃ'•h Ã'•uÃ'•tainable economic and Ã'•ocial development. (RobbinÃ'•, Bergman, Ð…tagg, Coulter, 2003). AÃ'• a great amount of media intereÃ'•t occurred, he left Ecover and moved to Tokyo to work for the United NationÃ'• UniverÃ'•ity and the Zero EmiÃ'•Ã'•ionÃ'• ReÃ'•earch Initiative (ZERI) trying to achieve zero-emiÃ'•Ã'•ionÃ'• technology.Ð…ocial reÃ'•ponÃ'•ibility addÃ'• an ethical imperative to do thoÃ'•e thingÃ'• that make Ã'•ociety better and not to do thoÃ'•e that could make it worÃ'•e. FirÃ'•tly, if an organization actÃ'• Ã'•ocially reÃ'•ponÃ'•ible it encourageÃ'• Ã'•hareholderÃ'• intereÃ'•t aÃ'• it will improve a buÃ'•ineÃ'•Ã'•'Ã'• Ã'•hare price in the future.... Mr. Pauli i a buineman who concentrate on been a ocial entrepreneur believing that a organiation operate in the twenty-firt-century their effort mut be divided between not only been financially utainable, but ocially utainable a well meaning that a firm need the capacity to adapt to changing ocietal condition. Mr. Pauli' aim i to create manufacturing facilitie that function to completely abolih wate by reuing or recycling all the raw material they take in. Additionally Mr. Pauli i the former CEO of a Belgium company Ecover that produce cleaning product from natural oap and renewable raw material, operating at a near-zero-emiion factory. Ecover develop high-technology product baed on a matery of the chemitry of renewable reource in order to etablih utainable economic and ocial development. (Robbin, Bergman, tagg, Coulter, 2003). A a great amount of media interet occurred, he left Ecover and moved to Tokyo to work for the United Nation Univerity and the Zero Emiion Reearch Initiative (ZERI) trying to achieve zero-emiion technology. Body of Analyi Argument For and Againt ocial Reponibility ocial reponibility add an ethical imperative to do thoe thing that make ociety better and not to do thoe that could make it wore. Below are three (3) benefit in favor of ocial reponibility and three (3) argument againt the concept. Firtly, if an organization act ocially reponible it encourage hareholder interet a it will improve a buine' hare price in the future. Manager hould be aiming to maximie the number of hareholder thu, accepting numerou ocial obligation and the cot that go with them, in order to protect and maintain ociety' welfare by not polluting, dicriminating or puruing any deceptive advertiing along with been an advocate in improving ociety by